Mathew Broughton
Research Lead
Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.Articles by Mathew
Nearly Half of Global Travel Marketers Are Not Planning to Advertise on Snapchat This Year
Snapchat burst onto the scene earlier in the decade, and has remained an independent social media platform, despite several competitors being absorbed by Facebook or fizzling out into obscurity. Yet, as discussed below, it remains a lesser-picked platform by travel [...]
Collaboration Can Make 2019 the Year of the Unified ID
The dominance of Facebook & Google is well documented and is in part due to their ability to use a single user ID. The 20% do not experience the benefit of this and instead have to rely on an inconsistent [...]
As Programmatic Moves from Adolescence to Adulthood, What’s the Role of Private Marketplaces?
Private marketplaces (PMPs) have played a key role in the programmatic industry thus far, ensuring brand safety for publishers whilst taking advantage of the growing market. However, with increasing trust in the open market and regulatory maturity, will PMPs retain [...]
5 Parallels Between Brexit & Business Transformation
Brexit: the sluggish juggernaut of ongoing news, parliamentary faff, and constant debate. However, there is a general consensus on both sides of the leave/remain argument that something needed to change in terms of the relationship between the UK and the [...]
McDonald’s Acquires Dynamic Yield: Implications for Advertising
On Monday 25 March, news filtered through that McDonald’s is acquiring the Israeli AI company Dynamic Yield, which has now been confirmed by the martech company themselves, with a reported price tag of USD$300m (£228m), making it the fast food [...]
Mobile World Congress: When MWC Realised That Not Everything Is About Phones
The 2019 edition of the Mobile Web Congress (MWC) was recently held in Barcelona, gathering the great and the good of tech companies, telephone providers, and suppliers. In an exclusive report for ExchangeWire Anaïs Ferrández (pictured below), international MarCom manager [...]
Digital Transformation in Emerging Markets: Q&A with Rahul Marwaha, Essence
Whilst there are plentiful opportunities within digital media in emerging markets, brands can often be hesitant to adopt new channels and programmatic advertising. ExchangeWire speaks to Rahul Marwaha (pictured below), VP digital media activation in India for Essence, regarding innovation [...]
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