Ciaran O'Kane
President & CSO
Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Revealed, the Facebook Ad Tech Strategy… and it’s Kind of Like Google
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic Advertising technology is the blood and guts of content monetisation on the internet. For most, it is unglamorous and bereft of [...]
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Chance To Win £250 Amazon Vouchers Ends Next Week - Fill In Our Pre-Launch Survey
As we announced some weeks ago, we are launching our ExchangeWire Research offering this quarter. ExchangeWire Research will provide business-critical data and insight into programmatic and its integration with mainstream marketing, advertising and marketing technology. We are currently running our [...]
Why the Agency Alone Will Own the Programmatic Buy & the End of Managed Buys
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic It's a rainy October evening in 2010, and a sizeable queue of media planner buyers from across London snakes around a [...]
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The Collapse of RMX & the Return of the Ad Net
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic In 2007, Yahoo acquired Right Media Exchange (RMX) for $680m dollars. It was the first advertising exchange in the industry – [...]
The Things That Did Happen In Ad Tech In 2014 - A Recap On Those Predictions
Last year I wrote a post entitled, "The Things That Should Happen In Ad Tech In 2014... But Probably Won't". The piece was a prediction list for 2014 - sort of. Here I tear apart that declaration, assessing [...]
Publicis Acquires 20% Of Matomy For £40m
Publicis announced this morning that it is acquiring 20% of Matomy for approximately £40m, with an option to increase its stake in the company to 24.9%, that would raise the value of the deal to £51m, in the latest round [...]
ATS Comes To New York On 4 November; Event Agenda Now Published
ATS is now on three continents - well, it will be from 4 November, when the inaugural ATS New York will take place. ExchangeWire will make its US debut where it will again facilitate debate with a deep technology and data focus, as [...]
Opening Up The Programmatic Native Opportunity To Buyers
Ajay Daved, PowerLinks Media, head of demand and revenue, explains how two of the hottest trends in digital advertising (native and programmatic) are helping to achieve standards in order to realise one of the biggest opportunities for advertisers in the current [...]
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