Ciaran O'Kane
President & CSO
Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Chiefmartec.com Editor Scott Brinker Announced As Keynote For ATS London; Early Bird Ticket Sale Ends May 31
With ATS London only a few months away, we are releasing details of some keynotes and content for the day. We have had to move the event to a bigger venue given the increased demand. ATS London is staying on [...]
What I'm Going To Do When I Get The Yahoo CRO Role
As you might have noticed from some Tweets this morning I officially announced that I might apply for the vacant Yahoo CRO role. Why would Marissa Mayer hire me? Firstly, there is a long tradition - since she started her [...]
The Rise Of The Data-Driven Bidder Continues: Sociomantic Acquired By Dunnhumby For A Rumoured $200 Million
Dunnhumby announced today that it is acquiring Sociomantic for a rumoured $200 million dollars. It is one of the biggest ad tech M&A deals in Europe's history, and is likely to spark a huge series of acquisitions as first party data [...]
A Message To Adweek Europe: Why Programmatic Is Eating Your Advertising Business Alive
The following is an unabridged version of an editorial written by ExchangeWire CEO, Ciaran O'Kane, for the Advertising Week Europe newspaper. Ad Week Europe, at its core, is a celebration of advertising - and the power of engagement. The creative [...]
Going Native Tomorrow At Advertising Week Europe - Come On Down
It is the last day of Advertising Week Europe tomorrow - and I will be chairing a panel around native advertising. Having endured the likes of James Corden and Idris Elba as poor warm-up acts, you will finally get to see [...]
As The Media Plan Is Whittled Down, Budget Will Flow To The Data-Driven Bidders
There has been an unusual amount of jobs advertised of late for client-direct positions across the European market. It would seem the much anticipated budget squeeze is starting to happen at the trading desk level, and third party optimisers [...]
German Programmatic View: Ad Trader Conference Agenda Now Live
The Ad Trader Conference is now only a few weeks away (April 08 in Berlin). The agenda is now live on the event website. This year we are taking a look at the emerging programmatic video market in Germany, as [...]
Ad Trader Conference: What Is The Reality Of The German Programmatic Market?
When it comes to programmatic the Germans love to talk a good game. At the recent d3con event in Berlin most panels had seven-to-eight people talking up their programmatic buying and selling strategies. That's a lot of noise to have [...]
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