Ciaran O'Kane

President & CSO

Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Why The ‘Good Internet’ And Programmatic Premium Will Cut Out The Rotten Core Of Digital Advertising

  11 years ago News

  

  Ciaran O’Kane, ExchangeWire global editor, reflects on how a ‘good’, or brand safe, internet can help advertisers and publishers reap the rewards of programmatic-buying, and tackles rampant inertia over click fraud, plus the lurking threats to the agency model status [...]

  AdvertiserAgencyBrandingDataDigital MarketingDisplayDSPExchangeM&AMartechMedia SpendPerformanceProgrammaticPublisherSocial MediaSSPTargetingTradingTrading DeskViewability

• The ATS Events Announced For 2014

  11 years ago News

  

  We have yet to put our ATS event calendar live for the year so we felt it we'd better to inform our global readership of some key dates to lock down. Ad Trader Conference, Tuesday, April 08 First up will be our [...]

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• Lifting The Lid On The Pandora’s Box Of Brand Safety

  11 years ago News

  

  Even with some unscrupulous publishers, negligent networks and careless agencies, brands can have as much safety as they are willing to pay for, writes Dan de Sybel, director of technology and operations, Infectious Media. The drive towards more transparency in [...]

  Ad NetworkAd VerificationAdvertiserAgencyAutomated GuaranteedBrandingCreativeDigital MarketingDisplayDSPExchangeFacebookMartechMedia SpendPerformanceProgrammaticPublisherTargetingTrading Desk

• Caspar Schlickum Claims New Role Amid Xaxis, 24/7 Media Merger

  11 years ago News

  

  Xaxis has announced the full integration of 24/7 Media to create “the world’s largest” programmatic outfit, with Caspar Schlickum being elevated to the newly-created role of EMEA CEO, crowning a series of high-level moves within the WPP trading desk. This [...]

  Ad NetworkAdvertiserAgencyBrandingDigital MarketingDisplayDSPExchangeMartechMedia SpendProgrammaticTechnologyTradingTrading Desk

• 'As Marketing Technology Eats The World, Can Ad Tech And Agencies Remain Relevant And Critical Solutions For Marketers?'

  11 years ago News

  

  With a number of big IPOs and large M&A deals in the space over the past twelve months, Marketing Technology is a hot area right now. Only this week Terry Kawaja wrote a piece on recode about ad tech [...]

  AdvertiserAgencyDisplayMartech

• 'Programmatic has no borders,' Ana Garcia, SpotXchange, business development director, on why she's bullish about the Spanish programmatic market

  11 years ago News

  

  The market in Spain for programmatic media trading is bucking the trend despite the Spanish recession, as publishers there look beyond their own borders for extra revenue, and technology adoption within video is fuelling this trend. The advertising market in Spain [...]

  Ad ServerEMEAExchangeTradingVideo

• The Things That Should Happen In Ad Tech In 2014... But Probably Won't

  11 years ago News

  

  The title of this post is clearly a cop out, as it is intended to hedge my chances of complete and abject failure come the retrospective at the end of 2014. But I feel the predictions for this year [...]

  Ad NetworkDisplayExchangeMedia SpendProgrammaticPublisherSearchSSPTradingVideo

• Brandscreen Asia Pacific programmatic report, Q4 2013

  11 years ago News

  

  Programmatic media-buying rose 70% in Asia Pacific in the last year, propelled by continued growth in the Chinese ad market, according to Brandscreen. However, the rapid development of this market is disrupting the dominance of earlier leaders, including the erosion [...]

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• Is the Future of Programmatic all About Customisation? - ATS Paris 2013

  11 years ago News

  At our recent ATS event in Paris, we gathered a number of senior European ad tech execs to discuss how customisation will define the programmatic space going forward. Some of the areas covered in the discussion are outlined below. - [...]

  Ad NetworkAd ServerAd TechattributionAutomated GuaranteedDataDigital MarketingDMPExchangePerformanceProgrammaticPublisherTrading DeskVideo

• As Consolidation of Spend Comes at Agency Level — How Do You Play in the 'Programmatic' World?

  11 years ago News

  

  There has been so much written recently about 'programmatic'. Everything is 'programmatic' these days. What does it all mean? Who knows? Data-driven decision making? RTB-enabled buying? Automated selling? Ad-serving? ...anyone? It might seem like spin, and probably is, but the simple [...]

  Ad NetworkAgencyDisplayProgrammaticPublisherTechnologyTrading Desk