Ciaran O'Kane

President & CSO

Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• 'The Road For Innovation & Customisation in Ad Technology', by Paulo Cunha, Co-founder & CEO ShiftForward

  11 years ago News

  

  Paulo Cunha is Co-Founder, CEO at ShiftForward, and will present at this year's ATS London. Here he discusses the paths that can be taken for those seeking to innovate and customise in ad technology, and how most will look beyond [...]

  DisplayTechnologyVideo

• ATS London Agenda, and Why the Industry is Moving On

  11 years ago News

  

  The obsession around consolidation has grown from a mild din to full-on shouting match over the past couple of months. The amount of hackneyed pieces written about the subject, as well as the IPO frenzy, have been too numerous to [...]

  ATSDisplayMartechMobile

• The Next Step for Real-Time Advertising, Martin Kelly, CEO & Co-Founder, Infectious Media

  11 years ago News

  

  It’s hard to believe that the first real-time impressions were bought only a few years ago, disrupting a display market rife with inefficiencies that was ripe for a change. It made sense for everyone involved, smooth workflow, fair pricing and [...]

  Display

• 'Why I ‘Like’ Facebook Exchange for Finding New Customers', by Phil Macauley, EU MD, Quantcast

  11 years ago News

  

  The launch of Facebook Exchange (FBX) last year was met with considerable enthusiasm, and many in our industry rightly heralded it as a development with widespread implications for the online display ad market. While there has been real excitement, the majority [...]

  DisplayFacebook

• The Media Plan is in the Exit Lounge: What's Next For the Vendor/Agency Relationship?

  11 years ago News

  

  ExchangeWire hosted a panel at ATS London 2011 discussing the death of the media plan. While it was hubris to suggest that its death was imminent, there was a lot of debate around the consequences of it departing from the [...]

  AdvertiserAgencyDisplayDSPSSP

• As Budget Flows Into Mobile, Rubicon's Paul Gubbins Discusses How The Mobile Revenue Gap For Publishers Might Be Bridged

  11 years ago News

  

  Given the explosive growth in Facebook mobile revenue, the question will ultimately rise among traditional publishers as to how they are going to capture some of this growing mobile spend. We speak to Paul Gubbins, Head of Mobile EMEA, [...]

  DisplayMobileProgrammatic

• The Big Mobile Ad Push: What are the Implications of the Criteo Acquisition of In-App Targeting Specialist, AD-X?

  11 years ago News

  

  There's been a raft of acquisitions this week in the mobile space, as traditional ad nets and digital advertising vendors look to bulk up their mobile offerings. The most interesting of all these "acqui-hires" was the AD-X acquisition by Paris-based [...]

  DisplayMobile

• Consolidation And The Rise Of Ad Tech Fatigue

  11 years ago News

  

  There are no obvious symptoms for this new ailment in the digital advertising space, but the effects of "ad tech fatigue" can be seen everywhere particularly among the industry trades. This week we were treated to a number of [...]

  Ad NetworkAd ServerDisplayExchangeMobileTradingVideo

• Mozilla vs IAB: The Unseemly Spat That is Masquing a Looming Crisis For the Industry

  11 years ago News

  

  We witnessed a "gloves off" interview from Randal Rothenberg, IAB CEO, over on Adexchanger this week. He took aim at the Mozilla organisation, arguing that the open source browser was a fractional mess and couldn't be reasoned with over the [...]

  DataDisplay

• Are the Big Consultancies Now Stealing a March on Traditional Agency Business?

  11 years ago News

  

  The Yahoo! acquisition of Tumblr has occupied the attention of every digital media blogger and wannabe trade journalist over the past few weeks. We were subjected to endless pieces on the reasons for the deal: Social. Mobile. Millennials. Native. Porn. [...]

  AgencyDisplayEnterprise