Ciaran O'Kane

President & CSO

Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Leading Early-Stage Ad Tech Investor, Project-A, Discusses its Incubator Offering & Investment Strategy

  11 years ago News

  

  You could argue that European VCs and early-stage investors are clueless about ad tech - and tech in general. You could say that, and you'd be right. A lot of companies continue to struggle to get risk-averse European investors to [...]

  DisplayM&AMedia Spend

• Is FBX Redefining How RTB is Leveraged?

  12 years ago News

  

  When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it divided opinion. We took a somewhat negative stance on the strategy. With the launch of newsfeed ad formats being made available [...]

  AdvertiserDisplayDSPFacebookProgrammaticSSP

• Is Programmatic Video Hitting its Stride?

  12 years ago News

  

  Adap.tv held a half-day event in London this week to discuss the themes around programmatic video. The agenda was packed with eclectic speakers coming from different ends of the media buying jungle: from programmatic traders to traditional TV buyers. Here, [...]

  DisplayExchangeProgrammaticTradingVideo

• Are Local Media Companies Missing Out On Big Display SME Opportunity?

  12 years ago News

  

  ExchangeWire wrote a piece recently on why local publishers should build out the SME platform, leveraging the already existing relationships that they have with local businesses. It is interesting to see 1&1 in the UK really aggressively going after the local [...]

  Ad NetworkDigital MarketingDisplayLocationPublisherSMETrading

• ATS Singapore: Driving The Data-Driven Agenda in APAC

  12 years ago News

  

  We are now one month away from the latest instalment of the ATS series - coming to Singapore on Wednesday June 12. A very limited number of tickets remain and registration is still available here: http://atssingapore2013.eventbrite.com/. The objective of ATS Singapore [...]

  AgencyAPACATSTradingTrading Desk

• 'Looking Good is Easy, Being Good is Harder', by Dan Robinson, Attribution Manager, Havas Media

  12 years ago News

  

  So, we’re all pretty happy with how online measurement works. Right? Ask a digital marketer why your marketing pounds should be spent online and, among the many (good) reasons they will come back with, will be its unrivalled accountability and targetability [...]

  attributionDisplay

• The IPinYou Global Algo Contest & The Democratisation Of Data

  12 years ago News

  

  IPinYou, the market leading ad tech company in China, recently announced the launch of its bidding algorithm competition. Having invested heavily in the research & development of their bidding platform, it has now launched the global competition in an attempt [...]

  DataDisplayProgrammatic

• The March Of The Enterprise Marketing Giants: Why Salesforce Could Be The New Power In Ad Tech

  12 years ago News

  

  There are a lot of ad technology sleeping giants out there. Facebook. Amazon. Ebay. Twitter. Most of these usually pop up in breathless op-ed pieces about future dominating vendors. All have unique data sets, and all have their owned and [...]

  DisplayDSPEnterprise

• #TraderTalkTV: Adfonic CTO Wes Biggs Explains the Mechanics of Data-Driven Buying On Mobile

  12 years ago News

  In this week's #TraderTalkTV, Adfonic CTO Wes Biggs explains the mechanics of the Adfonic ad platform, and the specifics on how they execute real-time bidding on mobile devices.

  DisplayMobileProgrammatic

• Quantcast's Jag Duggal and David Grant Discuss Why Underlying Problems In Current Attribution Modelling Is Impeding True Potential Of Digital Display

  12 years ago News

  

  Jag Duggal, Senior Vice-President, Product Management and David Grant, Principal Product Manager at Quantcast discuss the attribution problem in display, and how the industry might address some of the underlying issues with the current methodologies. You recently spoke how attribution needs [...]

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