Ciaran O'Kane
President & CSO
Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Which Display Ad Exchange Sells the Highest Quality Inventory?
Douglas de Jager is founder at spider.io. Display ad exchanges have traditionally set out to solve a particular pain for advertisers: fragmented access to display ad inventory. Exchanges allow advertisers to buy ad inventory from a single source, an ad exchange, [...]
Deutsche Telekom Buys Retargeter Xplosion Interactive - As German Sales House Looks To Tap Into Growing Retargeting Spend
It has been confirmed that German retargeting solution, xplosion interactive, has been acquired by Deutsche Telekom's sales house division, Interactive Media. xplosion interactive was part of the EOS group, a finance and risk management division within the giant retail outfit, Otto [...]
Room Full of Money: The Realities Of Media Trading
Mikko Kotila is Founder & CEO at STATSIT. The advertising industry is huge. Currently at half a trillion dollars it earns its place amongst world’s largest industries, with the likes of pharma. People tend to overlook the magnitude when they’re evaluating [...]
Announcing: Ad Trader Conference, Berlin, Thursday April 18
Ad Trader Conference is back on April 18. This year we will bringing the most senior ad execs in Germany to Berlin. Now in its third year, Ad Trader Conference is the most influential event for the German data-driven advertising [...]
Ad ServerAdvertiserAgencyAutomated GuaranteedDACHDisplayExchangeProgrammaticTrading
Zodiak Active's Marco Guglielmin Discusses the Italian Display Market and the Company's Publisher Trading Desk Proposition
Italy is the biggest Southern European display market, now totalling 500 million euro - and growing - per year. We speak to Marco Guglielmin, Director A-Plus platform at Zodiak Media. Zodiak Media is a leading Publisher Trading Desk in the [...]
How RTB Has Changed Our Industry, and What Next As Data-Driven Buying Becomes Mainstream?
Over the course of the last three years ExchangeWire has witnessed real time bidding emerge from a technological unknown to an established method of media buying. We are now at a point where, although automated-led buying still has room for [...]
Ad NetworkAd ServerDisplayExchangeProgrammaticPublisherTradingTrading Desk
Programmatic Premium Explained: Part 2, The Case For Using RTB As The Mechanism For Programmatic Premium
We have already looked at how you would execute premium programmatic from a direct sales platform in the first of this series of posts. But what about the other options, namely RTB and the ad exchange. Today we [...]
Programmatic Premium Explained: How An Automated Direct Sales Platform Works & Why It Could Help Publishers Unlock The Value Of Premium
There has been a lot written around the new industry buzzword, Programmatic Premium. The amount of press devoted to it in the last three months is not the be underestimated. After all, this is the sweet revenue spot for most [...]
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