Ciaran O'Kane
President & CSO
Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Programmatic Premium: The Industry’s Main Challenge For 2013
Stephan Noller is CEO & Founder of nugg.ad AG At this year’s I-COM conference in Rome I had an interesting discussion with the media manager of a large FMCG company known for booking premium inventory via DSPs for a number of [...]
The Rise Of The Ad Tech App EcoSystem Series: Adacado Gives Some Insight On Its DCO App For Traders
In the final installment on the rise of the ad tech app ecosystem, ExchangeWire speaks to Adacado, a solution provider offering a DCO solution for traders. Here CEO and Founder, Michael I. Brown, discusses the Adacado app in more detail [...]
WireColumn: A Look Back At French Media Trading In 2012
Sylvain Deffay is Country Manager France at Infectious Media. This September I cut the ribbon on Infectious Media’s Paris office. It is a really exciting time to be opening an office in France. Q4 has been packed with news about RTB [...]
Mining The Data: Air New Zealand's Chris Allison Discusses How Its Partnership With Tagman Is Unlocking Value Of Display
Chris Allison is Online Sales Manager at ANZ. Here he discusses the company's relationship with Tagman, and how data insight and attribution is giving the airline brand a real understanding of the value of display's role in the purchase journey [...]
WireColumn: The Rise of the Planning Desks (No That's Not A Typo)
Paul Frampton is Managing Director at MPG & Media Contacts Display is still a poor cousin to search. Through the eyes of an advertiser, this is generally the consensus. Search professes no wastage, tight targeting and is even blessed with the term [...]
The Rise Of The Ad Tech App EcoSystem Series: Grapeshot Discusses Its Keywords App & Multi-platform Approach
In its second piece on the rise of the ad tech app ecosystem, ExchangeWire speaks to another European player building a buy-side app that can be run across multiple platform partners. Here CEO John Snyder discusses the Grapeshot app in [...]
Announcing ExchangeWire's New Mobile Advertising Event, Mobile Sessions
ExchangeWire is announcing the launch of its new mobile advertising event in 2013. Mobile Sessions is the first event ExchangeWire has created that is 100% focused on the mobile advertising industry. The half-day event will be hosted at the OXO2 [...]
WireColumn: Making RTB Work For Publishers
ExchangeWire is pleased to announce the launch of the WireColumn, a new column written by a crack team of thought leaders from across Europe and APAC. ExchangeWire recognises it does not have all the answers and the introduction of the [...]
The Rise Of The Ad Tech App EcoSystem Series: FlxOne Discuss Their App Strategy
There has been much debate about the imminent ad tech crash. Some say there is too much VC money, flooding the ecosystem. Others say there are too many point solutions struggling to scratch a living with unsustainable businesses. So how [...]
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