Ciaran O'Kane
President & CSO
Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
As Smile Vun Group (SVG) Launches PrecisionMatch, Nitin Chowdhary, VP, Discusses What The Solution Can Deliver For Clients In APAC
Nitin Chowdhary is Business Head & Vice President at PrecisionMatch (SVG Media). Here he discusses the roll out of SVG's new personalised trageting solution in the region, as well as developing trends in the APAC display marketplace. Why did SVG decide [...]
IDG Moving Into Programmatic: How B2B Publishers Are Also Embracing Real-Time Technology
IDG UK (part of the International Data Group), the UK's leading technology publisher with publications such as PC Advisor, Computerworld and Macworld has just announced a strategic partnership with PubMatic, which will see them open their assets to programmatic demand [...]
Audience Science Doubles Down On Global Brands
AudienceScience announced last week that it is closing its ad network business - as it looks to focus on becoming the SaaS solution of choice for large, brand-focused advertisers. This is a pretty significant move by AudienceScience, given that it could [...]
Ad ServerDigital MarketingDMPProgrammaticTargetingTechnologyTrading
Is the Coming Facebook Ad Network a Good Move for Anyone?
Ad tech is a funny business. Experts and onlookers alike have been hammering the concept of ad networks for the better part of three years, yet when Facebook seem poised to launch one, it has many salivating over the prospect. [...]
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'EMEA Programmatic Predictions for 2013', by Laurent Boninfante, EMEA MD, Acquisio
Programmatic advertising has brought a wealth of new innovation. It has completely re-invigorated the display market, enabled search marketers to easily extend skills and services into a new channel and created a RTB market that has grown from USD $0 [...]
News Ltd's Jason Barnes Discusses Rubicon Deal In Australia, And The Publisher's Approach To Programmatic Trading
Jason Barnes is the Head of Commercial Development at News Limited. Here he discusses the Rubicon Project partnership, trends in the Australian market and the strategy that News Limited will look to execute over the coming twelve months around the [...]
The Rise Of The Data Driven Market In Russia, And The Key Players To Look Out For In 2013
Venture Capitalists and "tech" trade press types have been salivating over the potential of the Russian internet market for some time now with an avalanche of posts offering some unique perspective. Given the hot air that perpetually emanates from both [...]
Ad NetworkAd ServerAgencyDisplayDSPEMEAProgrammaticTargetingTradingTrading Desk
The Fallacy Of Universal Frequency Capping, And How Agency Trading Desks Can Add Value
The notion of universal frequency capping in RTB has long been touted as a major USP. You could argue that it was one of the major catalysts behind the move to consolidated platform-based buying. But has universal frequency capping really [...]
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