Ciaran O'Kane
President & CSO
Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Jesh Sukhwani, Managing Director, Xaxis China Discusses Rolling Out Their Solution in the Region
Why is Xaxis rolling out its solution in the Chinese market? We have been planning our China launch for quite some time now. Part of that planning included in-depth conversations with our GroupM agencies and clients. These conversations made clear that [...]
Effective Measure's James Robertson Discusses The Adoption Of Digital Measurement In The APAC Region & The Company's Evolving Solution
James Robertson, Founder & Senior VP Market Development at Effective Measure International. Here he gives some insight into adoption of digital measurement in the region, its effect on the digital space and the role played by Effective Measure. The pace of [...]
Is it Time For Ad Tech to Abandon its Low Margin Tech Business and Embrace the Media Opportunity?
There is a growing feeling in the industry that the ad tech space is about to hit choppy waters. Follow on rounds are not forthcoming - and the exit strategy is not as clear as it was some 12-24 months [...]
Is The Programmatic Upfront Really In The Interests Of Advertisers?
A recent article published by ExchangeWire took a look at defining the opportunities and challenges around ‘programmatic premium’. The article tries to define "programmatic premium" as well as attempting to uncover how it might be executed. The article garnered a [...]
PubliGroupe Acquires 85% Ownership of Improve Digital as European Publisher Looks to Invest in Proprietary Technology
European SSPImprove Digital has signed a strategic agreement with Swiss-based PubliGroupe, a provider of marketing and media sales services. PubliGroupe acquires 85% of the Improve Digital shares, fueling Improve Digital’s international expansion and technology development. The company will operate as [...]
Programmatic Premium: Why The Market is Still Not Ready to Adopt
Programmatic premium is largely seen as the key driver for continued growth in automated buying. It has been held up by many as a means to deliver improved yield and revenue for publishers drowning in unsold, but is programmatic buying [...]
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