Ciaran O'Kane
President & CSO
Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
5 Sur 5 Coming To ATS Paris October 24
ATS Paris is just two weeks away. The full agenda and speaker's list are now available on the ATS Paris site. As we did with London this year, we are pushing more use-cases and presentations at ATS Paris 2012 — we are [...]
Videology Group Moving Beyond The PreRoll With The Acquisition Of Lucid Media
Did Videology just become another end-to-end stack? Amidst all the Advertising Week releases, events and industry noise, Videology announced that it was acquiring LucidMedia for an undisclosed amount. For anyone outside of the US, Lucid Media was a successful ad network [...]
Making The Stack Even Stickier: Google Introduces Tag Management And Attribution Tools As It Looks To Attract More Marketer Spend
Google has (quietly) unveiled two new products in recent weeks which could have a lasting impact on various operators in this space. The two products in question are Google Tag Manage and DFA Attribution Modelling. The product releases are significant. Time [...]
Brandscreen Raises $11 Million In Series B Round, As It Looks To Expand Across APAC Region
Brandscreen announced this morning that it is raising a further eleven million dollars in a new round of funding. The Series B round was led by Macquarie Capital Group Limited (“Macquarie Capital”), and was joined by new co investors including [...]
ATS Paris Agenda And Speakers Details Now Available For October 24 Event
ATS Paris is just weeks away, and we again look forward to assembling the ad trading community in Paris for our second big event in Paris. A lot has happened over the past twelve month in the French market. We [...]
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The Boris Mouzykantskii Keynote, ATS London 2012
Boris Mouzykantskii, IPONWEB CEO, gave one of the best keynotes of the day at the recent ATS London. The presentation entitled, Unpacking The Black Box, lifts the veil on ad trading strategies of agency trading desks, DSPs and direct advertiser [...]
Google's Neal Mohan and Jason Bigler Discuss The New Native Audience Extension Tool And The Wider Display Strategy In Europe
Google announced this week that it is releasing tools to allow publishers to do native audience extension. This represents an interesting change of strategy from Google, as it will allow premium pubs both to scale and build out a Publisher [...]
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FBX Ushers In New Cycle Of PI Arbing In Display, As Facebook Takes Aim At Programmatic Media Buying Budget
This is not another ‘fanboy’ press release about how advertisers are able to drive down the cost of their media buying through the Facebook ad-exchange, FBX. The hype surrounding FBX has been executed beautifully by the PR machine at Facebook, [...]
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