Ciaran O'Kane
President & CSO
Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
'Eco-Systems Dominated By A Very Small Number of Players Tend To Collapse'. IPONWEB's Boris Mouzykantskii Discusses The 'Stack Wars' And The Evolution Of Real-Time Advertising
Dr. Boris Mouzykantskii is Founder, Chief Executive Officer & Chief Scientist, at IPONWEB. Mouzykantskii is a keynote at this year's sold out ATS London. Here he discusses the current state of the real-time eco-system, the IPONWEB proposition and why an [...]
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Dissecting the eBay Private Marketplace: Phuong Nguyen Discusses The New Strategy, As 5 Billion eBay Impressions Go Into The Automated Channel
Rubicon Project announced that it has signed a deal with eBay to create what could be the "UK’s largest private marketplace". The deal represents a major coup on many levels, not least because it means Rubicon will be optimising up [...]
Kirby Winfield, SVP Corporate Development, Comscore, On Why It Is Time To Make A Stand
This guest post is contributed by Comscore, the programmatic premium thematic sponsor of ATS London 2012. Why do any of us work in the digital media business? We know it’s not the hours. It’s a high-stress, feast-or-famine, daily dogfight of a [...]
How Datacratic Applies Machine Learning Algorithms to Real-Time Data Flows
James Prudhomme, Datacratic CEO & Jeremy Barnes, Founder & CTO, discuss the company’s real-time decicion engine for automated buying, the flexibility of the solution as well key trnds they currently see in the real-time market. Can you give a brief overview [...]
ExchangeWire Launches Dedicated Brazilian Site For Growing Data-Driven Ad Space, ExchangeWire.com.br
Hot on the heels of our Japanese launch, ExchangeWire is announcing today that it is rolling out a dedicated, localised site for the Brazilian market, www.exchangewire.com.br. Brazil has one of the fastest growing digital advertising markets globally. The market is undergoing [...]
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ATS London: Hear Direct From Marketers About The Significance Of Programmatic Buying
A sign that programmatic buying has become more mainstream over the past 12 months is represented not only by the fact that ATS London's registrations from direct advertisers is already up nearly 70% year on year (with more marketers looking [...]
Why Local Newsgroups Need To Become The SME Digital Marketing Platform
The news industry is undergoing a transition. Print to Digital. And there are inevitably casualties along the way. Local news is no different. As recently as yesterday Johnston Press reported a 8.2% decline in revenue for H1 2012. But like [...]
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Linkedin's Olivier Legrand Discusses The B2B Marketing And Audience Targeting Proposition In The Australian Market
Olivier Legrand is Senior Director, Marketing Solutions, APAC, at LinkedIn. Here he discusses Linkedin's B2B marketing and audience targeting proposition in the Australian market, data-driven media buying and Linkedin's strategy across the rest of the APAC market. What ad opportunities currently [...]
ATS London: How Data and Technology Are Affecting Change in Advertising
ATS London returns to the BFI on September 18th. The line up and planned content is more expansive than ever. Aligning itself to the major developments seen across the data-driven ecosystem in the last 12 months, the first major panel [...]
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