Ciaran O'Kane
President & CSO
Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Why We Are All Ad Networks Anyway
Reputation is often the hardest thing to repair, they say. If that is true, then the “ad network” will take some time to recover from the negative perceptions around its core business model from publishers and advertisers. Granted, a couple [...]
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Ybrant Digital's Jacob Nizri Discusses The Differentiated Ad Network Solution, And The Evolving Model For Both Advertisers And Publishers
Ybrant Digital's Jacob Nizri discusses the differentiated ad network solution, and the evolving model for both advertisers and publishers. What does Ybrant Digital offer that other solutions in the space don't? It is indeed very difficult to distinguish the different companies in [...]
Ad NetworkAdvertiserAgencyDisplayExchangeProgrammaticTrading
The Evolving Agency Model: Paul Frampton, MD at MPG, Discusses How His Agency is Using Data-Driven Strategies to Deliver for Brand Clients
Paul Frampton is Managing Director at MPG & Media Contacts. Here he discusses how his agency employs data-driven strategies to inform brand message/positioning for clients, the vagaries of oversupply of data and technology in the digital ad space, and the [...]
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Private Exchanges: The Solution Publishers Expected?
By Gareth Holmes, UK Publisher Director at PubMatic Publishers are finally facing up to the reality of the audience-driven, automated buying scenario that has been rapidly embraced by leading digitial advertisers and agencies. In response, larger publishers are creating their own [...]
ATS London Announces World Class List Of Speakers And Agenda
It's the biggest data-driven advertising event in Europe. It's the event that even has its own acronym. ATS London is now in its third year, and the line-up of speakers and content is the best yet. Often copied - A [...]
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The Great Ad Tech Stack
The stack is the next big thing. Everyone wants to be a stack. Problem is, do we really know what a stack is and are there enough buyers to support the multiple stack solutions looking to dominate the market? What is [...]
Ad ServerAgencyDigital MarketingDisplayDSPProgrammaticSSPTechnology
Chris LeMay Discusses The New Publicitas SSP Proposition And The Role VisualDNA Will Play In The Pan-European Publisher Strategy
Publicitas announced last month that it was looking to launch a premium exchange solution for pan-European publishers. Here Chris LeMay discusses VisualDNA's role in the new Publicitas project, and what the new SSP solution will mean for premium European publishers. What [...]
Criteo IPO Watch: Why The Retargeting King Will Have To Build The Ecommerce Stack Pre-IPO
The role of online retail is ever changing and facing constant disruption by the socially connected web. Despite this, ecommerce remains a major part of internet’s ecosystem, with continued growth on the horizon. One company that is emerging as the major [...]
Toby Ross Discusses Fairfax's New Audience Extension Proposition
Toby Ross is Head of Strategic Alliances at Fairfax Media. Here he discusses the new audience extension partnership with Google, as Fairfax looks to leverage its audience across dynamic inventory, and whether this move is a precursor to the [...]
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