Ciaran O'Kane

President & CSO

Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Phil Duffield, Managing Director Adap.tv, Discusses The Growth Of Video RTB In The APAC Region And Publisher Adoption

  12 years ago News

  

  Phil Duffield, Managing Director Adap.tv, discusses the growth of Video RTB in the APAC region, publisher adoption of the buying mechanism and some key infrastructure problems that currently is holding back the market. Is the fusion of TV and video applicable [...]

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• Damian Blackden Discusses His New Appointment at Adnologies; Outlines Product Offering And Roll-Out With CEO Andreas Schwibbe

  12 years ago News

  

  Adnologies announced this week that Damian Blackden will be joining the company as international CEO, as the European buy-side tech provider aims to roll-out its buy-side "stack" solution across Europe. Blackden worked as President, International at Annalect: Omnicom Media Group’s [...]

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• The German Buy-Side View: Unique Digital's Dustin Deunert Gives The Agency Perspective On The Growth Of The Data-Driven Display Market

  12 years ago News

  

  Dustin Deunert is the Real Time Bidding Manager at the uniquedigital agency in Hamburg. Here Deunert discusses the data-driven advertising eco-system in Germany, the realities of the market, the agency approach and the uniquedigital strategy around automated buying. What were your [...]

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• Dentsu Acquires Aegis: The Ripple Effect Of The Big Agency Consolidation

  12 years ago News

  

  Aegis has been on the market for a while, allegedly. First, there was talk about Havas buying - or maybe even Publicis or WPP. However in the end it was Dentsu, the cashed-up Japanese media-buying behemoth, that finally took Aegis [...]

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• Dirk Freytag Discusses His Move To The Rubicon Project, The Sales House Approach And The State Of The German Data-Driven Ad Market

  12 years ago News

  

  Dirk Freytag, a veteran of the German digital advertising space, announced this week he was joining Rubicon to help build out its proposition across German-speaking markets, including Germany, Austria and Switzerland. Here Freytag discusses why he is joining Rubicon, the [...]

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• Vivaki's Ros Allison Discusses Cross-Platform Buying Strategy, AOD’s Multi-Platform Addressability And The Growth Of The Data-Driven Ad Market In The Region

  12 years ago News

  

  Ros Allison is a Director at Vivaki. Here she discusses Vivaki's cross-platform approach in the APAC marketplace, AOD’s multi platform addressability and the growth of the data-driven market in the region. You’ve recently launched a world first offering in the addressable [...]

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• The Revolution Is Television: Observations On The Emerging Connected TV Landscape

  12 years ago News

  

  Rhys McLachlan is Head of Corporate & Business Development (UK) Videology Group/TidalTV. Here he discusses the emergence of connected TV and its likely implications for the online advertising space. The annual nerd-fest migration to Las Vegas in early January to attend [...]

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• IPA Supports ATS London On Tuesday, September 18

  12 years ago News

  

  ExchangeWire can announce that the IPA, the professional body for advertising, media and marketing communications agencies in the United Kingdom, is supporting this year's ATS London, as marketers and agencies get to grips with the data-driven advertising space. The IPA represents [...]

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• Buy-Side Becomes Sell-Side: What If Xaxis Or Criteo Bought RMX?

  12 years ago News

  

  Yahoo! is in selling mode. We have seen numerous stories this week (usually spectacularly misinformed pieces) about Yahoo's intention to spin off its ad technology business. This has prompted the likes of Adweek, AllthingsD and Business Insider to ponder over [...]

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• Should Digital Display Be An 'Always On' Channel?

  12 years ago News

  

  Wayne Blodwell is the Client Digital Partner at Universal McCann. Here he examines why digital display should be an "Always On" channel. Many advertisers have seen an improvement in performance against their previous display buying since the adoption of real time [...]

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