Ciaran O'Kane
President & CSO
Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
DoubleClick Digital Marketing: Jason Bigler Discusses The DDM Suite, Why An End-To-End Stack Is Necessary For The Market And How DDM Offers A True Cross-Optimisation Solution
Jason Bigler is Director, Product Management at Google. In an interview with ExchangeWire, Bigler gives the full run down on the capabilities of the new DoubleClick Digital Marketing (DDM) suite, and what it will mean for agencies and advertisers. He [...]
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Display Is Missing The ‘Killer Application’ It Needs To Capture Branding Dollars
Petteri Vainikka, Founding Partner & VP Marketing, Enreach. In the second part of his three-part series he explains where the current display offering is going wrong, and what factors will convince brand advertisers to move more spend into display advertising. [...]
The Facebook Exchange: Is This An Opportunity For Genuine Cross-Platform Optimisation, Or An Invitation For The Great Facebook Arb
Facebook’s recent announcement (and you have to use the word announcement lightly) about the launch of its “exchange” could be interpreted in different ways. Below are some of the initial reaction thoughts from ExchangeWire: - Does it finally provide the industry [...]
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Enter The Brand Trading Desk (BTD): Why Brands Will Build Ad Businesses Leveraging Their Own Intent Data
In a recent post we explored how Amazon could (and most probably will) launch a new ad solution that would make it one of the dominant media owners in the entertainment ad sector. The concept of brands becoming media owners [...]
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Industry Reaction To Google's Buy-Side Stack Play: The DoubleClick Digital Marketing Suite
Last week at Google's client advisory board session hosted in LA, we saw the announcement of the update that has been on the cards since the acquisition of Invite Media: the assembly of the Doubleclick Digital Marketing suite. It is the [...]
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eBay's JJ Eastwood Discusses The Roll-Out Of geoTribes In Australia, And How The New Solution Will Help Australian Advertisers
eBay Australia’s JJ Eastwood discusses the implementation of geoTribes, a new geo-demographic segmentation tool, that the company claims brings offline segmentation to online audiences for the first time. Can you explain what eBay has done with the rollout of geoTribes for [...]
Enreach's Petteri Vainikka Questions The Real Value Of Automation And Whether Or Not It Can Increase Publisher Value?
Speaking at ExchangeWire’s Ad Trading Summit in Stockholm, Petteri Vainikka of Enreach voiced his company’s views on display automation, prerequisites for branding money to enter display, and the displacement of the almighty CTR as display’s dominant performance metric. Here he [...]
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