Ciaran O'Kane
President & CSO
Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
How AI Evolves Programmatic Creative and Execution
In this week's MadTech Sketch, Ciarán O'Kane turns his attention to AI, and how new tech can evolve programmatic creative and aid campaign execution. Much has been written about the magic capabilities of ChatGPT since it was released into the wild [...]
Navigating the European Privacy Moat
In the latest MadTech Sketch, Ciaran O’Kane looks at the implications of the latest privacy rulings in the EU, and maps out the privacy options for the open web and walled gardens. The recent DPC ruling against Meta has serious implications [...]
DataEUEuropeFacebookFirst-Party DataMadTech SketchMetaPrivacy
Clean Rooms Uncovered: Breaking Down the Data Stack
In our latest Sketch, Ciaran O'Kane looks at data clean rooms, and draws out the six key areas of ad tech relevance for the technology. Much has been written over the past weeks about the entrance of Snowflake and Amazon into [...]
Breaking Down Apple's (Potentially $30 Billion) Ad Ecosystem
In this week’s MadTech Sketch, Ciaran O’Kane cuts to the core of Apple’s ad opportunities, and looks at how the tech giant can best grow its offering. Apple is the bête noire of ad tech. Having spent the last three [...]
The Incredible Fragmentation Of Data-Driven Media & Marketing
In this latest edition of The MadTech Sketch, Ciarán O'Kane gives an overview of the fragmented state of the data-driven media and marketing landscape. Most of the coverage of this industry remains a reductive exercise. The mantra of duopoly and triopoly [...]
The MadTech Sketch: Why The Ad Network Will Flourish Again
In this week's MadTech Sketch, Ciarán O'Kane explains why, contrary to common belief, the ad network model is bigger than ever before. Industry people generally have a negative view of ad networks and the value proposition. The very words conjure up bad [...]
The MadTech Sketch: Making Sense Of The Addressable TV Market
In this week's MadTech Sketch, Ciarán O'Kane takes on an issue more tangled than a bag of old cables; the non-US addressable TV market. CTV continues to be the mantra for ad tech, as US viewers “cut the cord”. Outside the [...]
The MadTech Sketch: Chrome's Insane Addressability Problem
In this week's MadTech Sketch, Ciaran O'Kane illustrates Google Chrome's addressability issue, and discusses why it's a major problem for the industry. Last week Google announced it was pushing its timeline for deprecating third-party cookies in its Chrome browser. The cookie [...]
The MadTech Sketch: how to break up Google
In our latest MadTech Sketch, Ciarán O’Kane imagines how the Google ad tech business could look if it is broken up due to impending regulation. Ever since the WSJ broke the story about Google potentially hiving off its ad tech business [...]
The MadTech Sketch: Uber’s DOOH opportunity
In this new series from ExchangeWire, Ciarán O’Kane explores a pressing industry issue and sketches out a potential solution. This week, he takes a look at the opportunity for Uber’s DOOH offering, and what their ad tech stack could look [...]
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