Ciaran O'Kane

President & CSO

Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• In The Lead Up To ATS Stockholm, ExchangeWire Asks If The Nordics Is Ready For Automated Data-Driven Buying?

  13 years ago News

  

  In preparation for ATS Stockholm, this Thursday the 24th May, we asked three industry leaders in the Nordics, for their their thoughts on automated, data-driven buying in the region. It is clear that whilst automated trading is still fairly nascent [...]

  Ad NetworkAd ServerAgencyDisplayExchangeNordicsProgrammaticPublisherTradingTrading Desk

• OpenX's Mike Downey Discusses The Samsung AdHub Market Launch, And The Roll-Out In The APAC Market

  13 years ago News

  

  Mike Downey is VP, Business Development, at OpenX. Here he discusses the recent deal signed with Samsung, and the roll-out of the in the APAC market. What will the AdHub partnership look like in the APAC region? The Samsung AdHub Market (Market) [...]

  Ad ServerAPACExchangePublisher

• Media Versus Creatives: Should There Really Be A Dilemma In Display?

  13 years ago News

  

  Carl Nelvig is the VP for R&D at Burt, a predictive analytics platform. In the second of his posts, Nelvig addresses the perceived problem in display advertising around the (in)compatibility of creativeness and media, and wonders why both can't be [...]

  AgencyAnalyticsDisplayViewability

• Simon Halstead Discusses The Microsoft Ad Exchange Roll-Out In The Nordics, And RTB Adoption In The Region

  13 years ago News

  

  Simon Halstead is the Director, Microsoft Advertising Exchange, EMEA at Microsoft. Here he discusses the Microsoft Ad Exchange roll-out in the Nordics, and RTB adoption in the region. Can you provide an update on the rollout of Microsoft’s exchange proposition across [...]

  Ad NetworkDisplayExchangeNordicsProgrammaticTrading

• As The US Ad Tech Giants Gravitate Towards The Complete Stack, Is It Time To Roll-Up The Euro Ad Tech Space?

  13 years ago News

  

  Improve Digital released its updated eco-system map last week, and it is messy. Very messy. More new categories, and even more companies. You need to ask yourself if the display market (4.5 billion euro at the last count) in Europe [...]

  Ad NetworkAd ServerAnalyticsattributionDACHDisplayEMEAExchangeNordicsTargetingTradingTrading Desk

• Will Video Always Be TV’s Little Brother?

  13 years ago News

  

  Much has been commented on the subject of online video. While still a nascent part of digital ad spend, the channel has still been tipped to help deliver sustained growth to the industry as a whole. But the industry is [...]

  DisplayVideo

• Admeta's Ola Tiverman On The State Of Automated Media Buying In The Nordics And Its Offering In The Local Market

  13 years ago News

  

  Admeta's Ola Tiverman discusses the state of automated media buying in the Nordics and its offering in the local market. What inroads are Admeta making into the SSP space in the Nordics? We offer a white-labelled private ad exchange, as an alternative [...]

  Ad NetworkAd ServerDisplayExchangeNordicsSSPTrading

• Omnicom's Nordic Chief Digital Officer, Frank Andersen, Discuses The Group's Data-Driven Media Buying Strategy In The Region

  13 years ago News

  

  Frank Andersen is Nordic Chief Digital Officer. Here he discusses the group's move into data-driven media buying in the region. Would you be able to provide a bit more detail on the Accuen/Annalect Group/Omnicom Media Group proposition across the Nordic region? Annalect [...]

  Ad ServerAgencyAnalyticsDisplayExchangeNordicsProgrammaticPublisherTradingTrading Desk

• Emediate's Otto Neubert Block Discusses The Data-Driven Ad Market In The Nordics And Why It's At A Very Early Stage Of Development

  13 years ago News

  

  Otto Neubert Block is Managing Director at Emediate. Here he gives insight into the evolving data-driven ad market in the Nordics. How progressed is the Nordics market from an automated trading perspective? It’s a simple question to answer – immature. The Nordics [...]

  Ad NetworkAd ServerDisplayDSPExchangeNordicsProgrammaticSSPTrading

• The Da Vinci Dilemna Of Online Branding: The (In)compatibility Of Creativeness And Media In Online Display Advertising

  13 years ago News

  

  Carl Nelvig is the VP for R&D at Burt, a predictive analytics platform. In the first of two posts, Nelvig discusses the inherent problem in display advertising around the (in)compatibility of creativeness and media. Differentiating between “Media Quality” and "Creative Efficiency" is key [...]

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