Ciaran O'Kane

President & CSO

Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• ATS Sydney Keynote: Brandscreen's Julian Tol Gives Insight Into The Evolution Of The APAC Data-Driven Ad Market

  13 years ago News

  ATS Sydney was the first full day conference on the evolving data-driven ad market in the Southern Hemisphere. The event was attended by over three hundred C-level regional digital media execs. One of the keynotes on the day was delivered [...]

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• New Speakers Added To ATS Stockholm Roster

  13 years ago News

  

  We are adding a number of high profile speakers to the ATS Stockholm, which is just now two weeks away. The latest speakers include, Peter Loell, Director, Annalect, Omnicom MediaGroup, Petteri Vainikka, Founding Partner & VP Marketing, Enreach, and Otto [...]

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• Struq CEO Sam Barnett Discusses The Recent $8.5 Million Fund Raise, And The Personalised Retargeting Business Going Forward

  13 years ago News

  

  Struq recently raised $8.5 million in a Series A funding round. The round included investment from Reed Elsevier Ventures, Pentech Ventures and Allen & Company LLC. Here Sam Barnett, Struq CEO, discusses the Series A raise as well as an [...]

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• Google’s BigQuery: A Revolution Or An Evolution For Big Data Strategy?

  13 years ago News

  

  Damien Healy is Group Head of Technology at Havas Digital. Here he discusses Google's BigQuery roll-out and what it means for the big data requirements of digital media comapnies On Tuesday Google released ‘BigQuery’ to the public. BigQuery is a cloud [...]

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• adscale Launches RTB Platform For The German Market; Makes Billions Of German Ad Impressions Available To European Buyers

  13 years ago News

  

  adscale has announced that is putting two-thirds of its available inventory through its new RTB platform, and integrating local and international demand into Germany's biggest supply source of - coveted - .de domains. Here Matthias Pantke, CEO of adscale GmbH, [...]

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• The PostView: Why The Ad Tech And Agency Models Are Beginning To Collide

  13 years ago News

  

  The PostView is a new column written by senior execs working in the European online advertising industry. The lines continue to blur in the media buying eco-system. MediaMath’s recent announcement that it is spinning off a new breed of agency is [...]

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• Robbie Hills Discusses The Recent Adx Launch In China, The RTB Market In China And Trends Across The APAC Region

  13 years ago News

  

  Robbie Hills is Head of Media Technology Solutions SEA/India and Head of Rich Media APAC at Google. Here he discusses the recent launch of Adx in China, and the growth of programmatic buying in other APAC markets. Can you give some [...]

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• Euro Round-Up: TubeMogul’s FakePreRoll Highlights Dodgy Industry Practice; WPP Q1 2012 Trading Statement; IAB Location-Based Ad Report

  13 years ago News

  

  TubeMogul’s FakePreRoll.com Highlights Deceptive Industry Practice Most people think they know what a pre-roll video ad looks like: 15-30 second video clip that plays in a large video player in the top left part of the screen is a pre-roll ad. [...]

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• Understanding Engagement: The Final Frontier

  13 years ago News

  

  Ollie Bath is head of Client solutions at IgnitionOne UK. Here he discusses the importance of understanding the user journey and properly measuring engagement in the path to conversion. Let’s be honest, measuring online media remains a tricky subject. But it’s [...]

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• Erich Wasserman Discusses The Kepler Agency Spin Off, What It Means For MediaMath's Core Tech Business And How It Helps Clients

  13 years ago News

  

  MediaMath announced it was spinning out its US service business into a new agency so it can focus on its core tech offering. Here Erich Wasserman, Co-Founder & GM EMEA, MediaMath, discusses the Kepler agency spin off, what it means [...]

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