Ciaran O'Kane

President & CSO

Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• MediaScience's Simon Aurik Discusses Trends In The Dutch Market & Why There Is A Need For Specialist Buyers In Data-Driven Display

  13 years ago News

  

  Simon Aurik is Co-Founder at MediaScience. Here he discusses the importance of specialist buyers, trends in the Dutch market, and why third parties like MediaScience can add value. Where does MediaScience sit in the buying chain? Are you trading desk? Demand [...]

  AgencyDisplayEMEAProgrammaticTradingTrading Desk

• The PostView: What Role Should Digital Display Play In The Marketing Mix & How Can It Pull Its Weight For Advertisers?

  13 years ago News

  

  The PostView is a new column written by senior execs working in the European online advertising industry. Every advertiser, vendor, agency and person in the industry has a different view on the role of Digital Display for Digital Marketing. Some believe [...]

  Ad NetworkAdvertiserBrandingDisplayExchangeProgrammaticTrading

• Euro Round-Up: The Rise Of The Publisher Exchange In France; Unkel & Bertozzi Rise Through The Vivaki Ranks; nugg.ad Launch DMP; AdAudience Partners AudienceScience In Germany

  13 years ago News

  

  Audience Square Set To Launch French Private Exchange In September, Offering 44 premium Site and 20 million uniques to RTB mix As reported by ExchangeWire several weeks ago, a number of top-tier premium French publishers are looking to roll out a [...]

  AdvertiserAgencyDisplayEMEAExchangeProgrammaticSSPTrading Desk

• Unlocking Ad Budget For Mobile: Why Rich Media And Video Will Be Key Factors In Ramping-Up Mobile Advertising Spend

  13 years ago News

  

  Paul Childs is co-founder and chief marketing officer at global mobile advertising marketplace, Adfonic. Here Childs takes a look at some of the factors that will drive growth in mobile advertising spend. Advertisers need compelling reasons to shift budgets across [...]

  Ad NetworkCreativeDisplay

• IPONWEB's Shane Shevlin Discusses His Move To The Company, The IPONWEB Solution In Europe, & The Critical Role Its Technology Plays In The Real-Time Advertising Eco-System

  13 years ago News

  

  Shane Shevlin is Director of Business Development EMEA at IPONWEB. Here Shevlin discusses the IPONWEB solution in Europe, how the company works with ad tech vendors, and the critical role its technology plays in the real-time advertising eco-system. For those unaware [...]

  Ad NetworkAd TechAdvertiserDACHDisplayDSPEMEAExchangeNordicsProgrammaticSSPTrading

• Euro Round-Up: StikeAd Partners uKnow For Better Mobile Targeting; Adfonic Launches Video Ad Format; Nielsen Report Says Trust In "Earned Advertising" Grows

  13 years ago News

  

  StrikeAd partners with uKnow to increase ad engagement and offer mobile brand safety StrikeAd last week announced a partnership with uKnow, a provider of targeting and optimisation solutions. StrikeAd will incorporate the uKnow solution into its mobile platform to offer advertisers [...]

  Ad NetworkAd ServerBrandingDisplayTargetingTrading

• Going Real Time In The Nordics: KliKKi's Jukka Sundquist Discusses The Growing RTB Market In The Nordics, And The Customised Solution It Is Rolling Out

  13 years ago News

  

  Jukka Sundquist is Partner and Head of Display at KliKKi, a Digital Marketing company focused on the Nordics markets. Here Sundquist gives an overview of the KliKKi porposition in the Nordics, the real-time technology they are currently building out and [...]

  Ad ServerDisplayNordicsProgrammaticTradingTrading Desk

• As Facebook & Google Begin To Dominate German Display, Can The Sales House Rise To The Challenge And Offer A Competitive Solution

  13 years ago News

  

  Nicolas Clasen is Managing Director, Germany, at Improve Digital, a real-time advertising technology provider. Here Clasen discusses the opportunity for German Sales Houses around data-driven advertising, and how they should position themselves to win the majority of this new budget. Like [...]

  Ad ServerDACHDisplayProgrammaticPublisherSSPTrading

• Advertisers Remain Wary Over ATDs And Transparency In Media Trading

  13 years ago News

  

  Concerns about agency transparency remain at the forefront of advertiser thinking according to a new survey conducted by the World Federation of Advertisers and the Festival of Media. The issue of transparency in media trading will feature strongly on the [...]

  AdvertiserDisplayTrading Desk

• The PostView: Why The vGRP Might Not Be The Silver Bullet For Display's Metric Problem

  13 years ago News

  

  The PostView is a new column written by senior execs working in the European online advertising industry. It is fair to say there has been some fanfare recently around comScore’s attempts to bring digital metrics into the 21st Century. Or is [...]

  AnalyticsBrandingDisplayProgrammatic