Ciaran O'Kane
President & CSO
Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Euro Round-Up: The Spil Games RTB Case Study; Bertozzi On Incentivised Advertising; nugg.ad Expands In France, Acquires 3W Régie; Qubit "Catch-All" Cookie Consent; And More Agency Consolidation
Online Gaming Company, Spil Games, Explores The Revenue Opportunities Around RTB Spil Games is a global online casual gaming network, with 2.23 million unique visitors and 170 million impressions per month in Germany. The company, headquartered in Hilversum, the Netherlands, are [...]
Ad NetworkAd ServerDACHDisplayEMEAExchangeProgrammaticTrading
Adam Jablonski, Founder and CEO, Epom, Discusses Online Advertising Trends In The Polish Ad Market
Adam Jablonski is Founder and CEO from Epom. Here he discusses some key trends from the Polish online ad market, and how the mobile and automated channels are attracting budget in one of Europe's fastest growing markets. Poland has been at [...]
Euro Round-Up: Spree7 Goes Live In Germany; AdGent Launches AdTouch; Yahoo/Bing Outpaces Google In Adspend Growth; Grapeshot Now In AppNexus App Market
PubliGroupe forms partnership with MediaMath PubliGroupe, a Swiss-based provider of marketing and media sales services, signed a joint-venture agreement last week with MediaMath. The partners have formed a new dedicated company in Berlin, Spree7 GmbH (aka LLC), to serve the markets of [...]
Euro Data-Driven Display In Focus: Infectious Media Releases Its RTB Insight Report, Winter 2011/12
Infectious Media released its RTB Insight Report for the Winter period 2011/12 (December, January and February), providing an overview on buying and pricing trends across the European exchange eco-system. The report's findings are put together using aggregated and anonymised campaign [...]
YieldLab Opens Up Premium German Sales House Inventory To International Demand
Turn has announced a strategic partnership with Hamburg-based SSP Yieldlab to provide global advertisers with access to top premium German publishers and media houses. Turn is the first international DSP to successfully integrate with German premium publisher yield management specialist, Yieldlab. Yieldlab [...]
That IAB £1 Billion+ UK Display Number In Full: Overall Growth In Display Up 13%; Social Upto 21% Of Total Spend; And Video Up 100% On 2010
IAB/PwC UK online ad spend Study For 2011 is out today. The big story is that digital ad spending is up £687 million on the 2010 figure, and now stands at £4.784 million. Search returned the biggest growth in all [...]
Guy Cookson, Azullo Co-Founder, Discusses The Respond Solution For Publishers And How It is Attempting To Address "Banner-Blindness"
Guy Cookson is Co-founder of Azullo, an advertising solutions provider based in London. Here Cookson discusses Azullo's flagship product, Respond, how it is addressing "banner-blindness", its penetration in the market, and the potential up-side for publisher clients. Your company, Azullo, launched [...]
The PostView: Should Advertisers Build Their Own Bidders To Buy At The Impression Level?
The PostView is a column written by senior execs working in the European online advertising industry. Publishers building their own bidders? Who would have thought it? For those of you who missed it, you should read Martin Van Der Meij's recent [...]
Popular Tradertalks
Latest Posts
-
Teads’ Justin Taylor on How Advertisers can Take Full Advantage of Video -
TikTok to Block Certain Beauty Filters for Under 18s; Google Sends Subpoenas to OpenAI, Perplexity and Microsoft; OpenAI Shuts Down Video Tool After Artists Protest -
Black Friday 2024: Navigating the Challenges and Opportunities -
Google’s Ad Stack Court Face-off Finalises; Google Modifies Search; AI Overviews Decreasing Publisher Traffic -
Google to Face £7bn Consumer Lawsuit in UK; ITV Stock Surges as Investors Consider Takeover Bids; Temu Owner Misses Sales Estimates
Follow ExchangeWire