Ciaran O'Kane
President & CSO
Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Euro Round-Up: Google Now Accounts For Half Of Netherlands Digital Revenue; nugg.ad Partners BE Viacom; Tracking Digital Behaviour In Germany
Google Dominates the Dutch Online Advertising Market An online advertising revenue of one billion euros in the Netherlands is not bad -- but an estimated half of that revenue still comes from Google. Despite stagnating economic growth, and the decline in [...]
Brand Safety In Focus: That comScore vCE Study Charter In Summary
comScore released its vCE Study Charter this week. The study focused on ad delivery based on key criteria, including whether or not the ads were delivered in-view, to the right audience, in the right geography, in brand safe environments and [...]
APAC Round-Up: Indian Ad Network M&A; APAC Mobile Trends & That Amobee Deal; Chinese Calling Foul On Google; And Yet More Sketchy Paywall Success
Germany’s Gruner + Jahr Acquires Majority Stake in NetworkPlay Gruner + Jahr, a Bertelsmann company headquartered in Hamburg, has acquired a majority stake in digital advertising network NetworkPlay. Following the acquisition, Kuldip Singh, CEO of Gruner + Jahr India, will join [...]
Reza Behnam Discusses The ADZ DSP Solution & Trends In The SE Asian Market
Reza Behnam is CEO & Founder at ADZ. Here he discusses the ADZ DSP solution, and trends in the SE Asian market. Can you give an overview of the ADZ solution in the APAC region? We are a regional demand side platform [...]
How The Consumer OS Has Come To Dominate Our Digital Lives And Why Universal Addressability For Marketers Is The Ultimate Goal
It is quite astonishing how much of our daily lives is now facilitated by Google. I don’t mean that in a bad way, but the reality is my (and millions of others’) digital life assets are tied in to Google. [...]
Euro Round-Up: Adap.tv And BannerConnect Partner; Turn Move Into France; StrikeAd Big On Mobile Privacy; AdSafe Adds More UK & European Partners; And More IAB Mobile Numbers
Adap.tv Partners with BannerConnect to Expand RTB for Online Video in Europe Adap.tv, a company that provides a programmatic way to plan, buy, sell and measure television and video advertising, is partnering with European real time bidding company, BannerConnect. The move [...]
ADmantX's Damon Francis Talks About Semantic Targeting, How It Can Be Used To Deliver Performance And Its Increased Importance As Cookie-Free Targeting Alternative
Damon Francis is Business Development Director at ADmantX, a semantic targeting solutions provider. Here he discusses the company's solution, how semantic targeting can be used to deliver performance and its increased importance as cookie-free targeting alternative. There's often some confusion around [...]
Re-Thinking The Attribution Model: Isn't It Time Attribution Was Based On Statistical Analysis?
Robin Davies is Country Manager UK at Mediaplex. Here he discusses why we should be re-thinking attribution and why the industry should be basing models more on atatistical analysis. Digital marketing is supposed to have solved John Wanamaker’s question: “Half the [...]
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