Ciaran O'Kane

President & CSO

Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Stephen Hunt, Director Asia-Pacific, TubeMogul, Asks Whether The Online Video Industry Deserves To Take The Mantle From TV

  13 years ago News

  

  Stephen Hunt TubeMogul's Asia-Pacific Director talks candidly about the challenges the online video industry currently faces: demand outstripping supply; publishers holding on to unsold inventory to protect its value; and lack of transparency in video advertising and the industry's absence of [...]

  Ad FraudAd NetworkAd ServerAdvertiserAgencyAPACATSAustraliaCreativeDataDigital MarketingDisplayDSPExchangeInventoryM&AMeasurementMedia SpendProgrammaticPublisherTargetingTVVideo

• French Publishers Come Together: Le Collective Announces First Publisher Exchange In France

  13 years ago News

  

  There are reports in the French media that Le Collective - a loose alliance between some of France's top publishers - has agreed to set up the first publisher exchange in France. The alliance is made up of [...]

  Ad ServerAgencyDisplayExchangePublisherTradingTrading Desk

• Euro Round-Up: TRUSTe Cookie Directive Product; Weborama Revenue Up 47% Year-On-Year; Adform Expands In Finland; Consolidation In Online Video Market

  13 years ago News

  

  TRUSTe Expands Privacy Management Product Suite to Address Data Privacy Challenges in the UK Privacy company TRUSTe has launched a product this week that tells publishers the identities of the tracking companies that drop cookies on visitors' computers. The service, dubbed EU [...]

  Ad ServerAgencyDataDisplay

• Why Ad Networks Can Still Add Value With Their Audience And Delivery Expertise

  13 years ago News

  

  Richard Sharp is UK MD Media and Head of Trading at ValueClick. Here he discusses the centralising of the retargeting and why ad networks can still add value with their audience and delivery expertise. From an ad network point [...]

  Ad NetworkAgencyDisplayExchangeTargetingTradingTrading Desk

• Videoplaza Launches Karbon; DoubleVerify Bringing Brand Safety To RTB

  13 years ago News

  

  Videoplaza Launches Karbon, Its "Agnostic" Video Ad Management Platform Videoplaza, a leading sell-side ad management platform for video, unveiled Karbon this week. The technology is the first device-aware ad platform, which means publishers can now monetise their video content across any [...]

  Ad VerificationAdvertiserAgencyDisplayVideo

• Demystifying Attribution: How To Simplify The Process Of Attributing CredIt In A User’s Path To Conversion

  13 years ago News

  

  MediaMind and Encore Media Metrics announced a partnership this month that aims to help marketers understand attribution credit across digital campaigns. Here Steve Latham, Founder and CEO, Encore Media Metrics, explains how marketers can simplify the process of attributing [...]

  AdvertiserAnalyticsattributionDisplay

• APAC Round-Up: Singtel Picks Up Amobee For $321 Million; Komli Acquires Admax; Innity Launches Ad Net Offering; Emerge Digital Releases Localised Premium Publisher Optimisation Solution

  13 years ago News

  

  Consolidation: Super Carrier SingTel Buys Amobee For $321 Million The mobile ad market continues to boom. Mobile advertising is projected to bring in revenues of $2.6bn in the U.S. alone this year, and that is only a small fraction of the [...]

  Ad NetworkAd ServerAdvertiserAgencyExchangeMobileProgrammatic

• Euro Round-Up: nugg.ad Awarded EuroPriSe Privacy Seal; German Perspective On Google Privacy Policy; Firefox Release Collusion Tool

  13 years ago News

  

  nugg.ad Awarded EuroPriSe Privacy Seal For Data Protection On the heals of the EU Google hoopla around privacy, it seems rather timely nugg.adnow has their own shiny seal of approval. The targeting provider has been awarded the European privacy seal, EuroPriSe, [...]

  DataDisplayTargeting

• Phil Duffield, Managing Director Adap.tv, On Their Commitment To Destroying The Inefficiencies In TV & Video Advertising

  13 years ago News

  

  Managing Director of Adap.tv, Phil Duffield, discusses their increasing activity in the Australian, South East Asian and Japanese marketplaces.   He says how the adoption of traditional media buying by today’s industry has created silos in TV and video resulting in [...]

  Ad FraudAd NetworkAdvertiserAgencyAPACAustraliaDigital MarketingDisplayExchangeMedia SpendProgrammaticPublisherSearchTargetingTradingTrading DeskTransparencyTVVideo

• TMG Launches Bespoke Bidder To Power Publisher Trading Desk; Martin Van Der Meij Disscuses TMG's Progressive Ad Trading Strategy

  13 years ago News

  

  In what's likely to be a first for any publisher globally, TMG is announcing a partnership with ClickDistrict to launch a bespoke bidder to power its Publisher Trading Desk. Here Martin Van Der Meij discusses the new solution, the [...]

  DisplayProgrammaticPublisherTrading Desk