Ciaran O'Kane

President & CSO

Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Benjamin Christie, Founder & MD Gourmet Ads, On Being An Ad Network & A Publisher, Targeting Grocery Buyer’s in Australia, Canada, UK & USA, And The Launch of Gourmet Ads Marketplace

  13 years ago News

  

  Benjamin Christie is both Founder and MD of Gourmet Ads, a global (Australian owned) food ad network reaching over 13 million Grocery Buyers across the US, Canada, UK and Australian markets. Here he discusses the Gourmet Ads publisher offering (Tastydays, [...]

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• Measurement & Attribution Panel, ATS London

  13 years ago News

  These are the highlights from the recent ATS London Measurement & Attribution panel. Leading the discussion is Jon Barron, CRO and Co-Founder, Tagman. Here he discusses the particulars of attribution modelling, the key role played by analytics in overall [...]

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• Benjamin Christie, Founder & MD Gourmet Ads, On Being An Ad Network & A Publisher, Targeting Grocery Buyer’s in Australia, Canada, UK & USA, And The Launch of Gourmet Ads Marketplace

  13 years ago News

  

  Benjamin Christie is both Founder and MD of Gourmet Ads, a global (Australian owned) food ad network reaching over 13 million Grocery Buyers across the US, Canada, UK and Australian markets. Here he discusses the Gourmet Ads publisher offering (Tastydays, [...]

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• Marc Theermann, VP Mobile AdMeld, Discusses The Opportunity Around RTB In Mobile

  13 years ago News

  

  With mobile display building a head of steam, Marc Theermann, VP Mobile AdMeld, discusses the opportunity around RTB in mobile - and how real-time buys will be executed in the channel. Is there a lot of hype surrounding Mobile RTB? [...]

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• AppNexus Announces The Launch Of Its App Marketplace

  13 years ago News

  

  AppNexus has announced the launch of its App Marketplace, as it looks to establish itself as the leading open platform for application distribution. The "App Marketplace" is now allowing ad tech companies to build applications and distribute through the [...]

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• Audience Buying Series #4: Asia’s Emerging Market, Malaysia, Shows Solid Growth in Mobile Internet & 40% Of Filipinos Access The Internet Via Their Mobile

  13 years ago News

  

  Next in our exclusive series with Effective Measure, a global Digital Audience Measurement and Research company focused on emerging markets, we look at the Malaysia’s amazing growth in mobile. With 115+ million web pages viewed on Malaysian mobile devices in [...]

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• Marco Bertozzi Discusses The Vivaki Mobile Partnership With Google, RTB In Mobile And The Rollout In Europe

  13 years ago News

  

  Marco Bertozzi is Managing Director EMEA at Vivaki Nerve Center. Here he discusses the Vivaki mobile partnership with Google, RTB in mobile and how to execute mobile buys as well as track performance without the cookie. Can you give some [...]

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• Matthew Hunt, Managing Director, Adconion UK, Gives An Ad Net Perspective On The Evolving UK Display Space

  13 years ago News

  

  It’s fair to say that the digital sector is one of the few industries that are faring pretty well despite the current tough economic times. And where you find an industry enjoying 27.5% year on year growth, you’ll almost [...]

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• After His Appearence At ATS Paris, Yann Le Roux Gives His High-Level View On The Growing Data-Driven Display Marketplace In France

  13 years ago News

  

  Yann Le Roux is the Co-Founder at Matiro. After his appearence at ATS Paris, Le Roux gives a high-level overview on the growth of the data-driven display marketplace in France. How has the French data-driven display market evolved over the past [...]

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• Quo Vadis RTB?

  13 years ago News

  

  Volker Ballueder is VP International Sales, mexad Ltd. Here he gives some some insight on where he thinks RTB is pushing the industry. Without wanting to get sentimental, we are nearly at the end of the year. Q4 is upon [...]

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