Ciaran O'Kane

President & CSO

Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Ben Barokas, President & Co-Founder, Admeld, On Price Transparency, Bridging Buy & Sell Sides & The Swift Adoption Of SSP Technology In the Australian and APAC Markets

  13 years ago News

  

  Ben Barokas, CEO and Co-Founder of Admeld on being a sell-side platform (SSP) for premium publishers and why Australian publishers are moving so rapidly to solve the same fundamental challenges other markets have faced. He also discusses the dynamics of the [...]

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• Ben Barokas, President & Co-Founder, Admeld, On Price Transparency, Bridging Buy & Sell Sides & The Swift Adoption Of SSP Technology In the Australian and APAC Markets

  13 years ago News

  

  Ben Barokas, CEO and Co-Founder of Admeld on being a sell-side platform (SSP) for premium publishers and why Australian publishers are moving so rapidly to solve the same fundamental challenges other markets have faced. Barokas also discusses the dynamics of the [...]

  AdvertiserAgencyAPACAustraliaDemand SideDigital MarketingDisplayDSPExchangeInventoryMeasurementMedia SpendMobileNorth AmericaProgrammaticPublisherSSPSupply SideTargetingTradingTrading DeskTVUK

• The Dennis Buchheim ATS London Keynote

  13 years ago News

  Dennis Buchheim, GM, Scale Display, Microsoft Advertising (MSA), delivered a keynote at the recent ATS London. In his address Buchheim discussed the Microsoft Ad Exchange - as well as the scale, addressability and brand safety now offered by Microsoft's [...]

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• Nick Gill, Commercial Director, Marin Software, APAC On Search, Display, Retargeting, Managing The Attribution Models & The Rapid Growth Of The Australian Market

  13 years ago News

  

  Nick Gill Commercial Director for Marin Software, APAC on their recent launch into the Australian market. He discusses how their expansion from search into the Google Display Network, Facebook and YouTube and partnership with Criteo (retargeting) means advertisers can [...]

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• Nick Gill, Commercial Director, Marin Software, APAC On Search, Display, Retargeting, Managing The Attribution Models & The Rapid Growth Of The Australian Market

  13 years ago News

  

  Nick Gill Commercial Director for Marin Software, APAC on their recent launch into the Australian market. He discusses how their expansion from search into the Google Display Network, Facebook and YouTube and partnership with Criteo (retargeting) means advertisers can [...]

  Ad TechAdvertiserAgencyAnalyticsattributionAustraliaDataDigital MarketingDisplayExchangeGoogleMeasurementMedia SpendPerformanceProgrammaticPublisherSearchSocial MediaTargetingTechnologyTrading Desk

• Jens Jokschat Discusses The d3media Proposition In Germany & The Growth Of The German Data-Driven Display Market

  13 years ago News

  

  Jens Jokschat is Co-Founder and CEO of d3media a German-based targeting specialist for data driven display advertising. Here Jokschat discusses the d3media proposition in Germany and the growth of data-driven display in the German market Can you give an overview [...]

  AdvertiserAgencyAnalyticsDACHDisplayExchangeProgrammaticPublisherSocial MediaTargetingTrading

• James Zipeure, Chief Operating Officer, VeNA (Video and Entertainment Network Asia), On APAC's Growth In Video

  13 years ago News

  

  James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) on how video and social gaming % growth in some APAC markets is outstripping all other digital channels. He talks about how VeNA’s business model actively embraces [...]

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• James Zipeure, Chief Operating Officer, VeNA (Video and Entertainment Network Asia), On APAC's Growth In Video

  13 years ago News

  

  James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) on how video and social gaming % growth in some APAC markets is outstripping all other digital channels. He talks about how VeNA’s business model actively embraces [...]

  Ad NetworkAdvertiserAgencyAPACDigital MarketingDisplayDSPExchangeFacebookInventoryMedia SpendMobileProgrammaticPublisherSearchSocial MediaSSPTrading DeskTVVideo

• MediaMind's Nerissa MacDonald Gives Her Overview On Last Week's ATS Paris Event

  13 years ago News

  

  Nerissa MacDonald, Director of Trading, EMEA at MediaMind gives her overview on last week's ATS Paris event. Last week saw the inaugural launch of ATS Paris, a first of its kind for the French market. With an attendance of [...]

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• Latest Improve Digital Eco-System Map Shows Big Growth In The European Display Space

  13 years ago News

  

  Improve Digital released its new eco-system map for Europe. There is huge growth in the number of new companies on the map - compared to last year's iteration. Let's just say those boxes are getting very snug. [...]

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