Ciaran O'Kane

President & CSO

Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• TraderTalk Episode 11: Mathieu Roche Gives An Overview Of The Weborama Solution

  13 years ago News

  

  With ATS Paris taking place this week, TraderTalk has gone all French. Episode 11 sees Ciaran O’Kane, Editor-In-Chief, ExchangeWire, interviewing Mathieu Roche, Managing Director UK at Weborama. Here Roche gives an overview of the Weborama solution, the move into data, [...]

  Ad NetworkAd ServerAdvertiserAgencyDataDisplayDMPEMEAExchangeNordicsProgrammaticTargetingTraderTalk TVTrading

• Wout Van Damme CEO, Funbox, On Being A Multi-Channel Performance Trading Desk

  13 years ago News

  

  Wout Van Damme is the CEO of Funbox, a multi-channel performance trading desk and here he talks about the Funbox offering of a performance based media buying service across display, mobile, video, social, search and affiliate channels. He discusses how [...]

  Ad NetworkDisplayDSPExchangeProgrammaticTrading

• Paulo Cunha Discusses The ShiftForward Tech Development Solution, Its Value To Local European Ad Tech Players And Where It Sits In The Eco-System

  13 years ago News

  

  Paulo Cunha is Co-Founder and Director at Portugese ad tech development provider, ShiftForward. Here Cunha Discusses the ShiftForward tech development solution, its value to local European players and where it sits in the eco-system. Can you give an overview of [...]

  Ad NetworkAd ServerAgencyAnalyticsDACHDisplayEMEAExchangeNordicsProgrammaticPublisherTargeting

• The Great European Opportunity: Why Ad Trading Is Now Making Scale Possible In Europe

  13 years ago News

  

  Europe has always been the poor relation to the US in terms of ad tech. US companies have access to capital. Lots of it. You need only do a Q&A on Adexchanger.com, and you too can have [...]

  Ad NetworkAd ServerAd VerificationAdvertiserAgencyAnalyticsattributionDACHDataDisplayDMPDSPEMEAExchangeFacebookM&ANordicsProgrammaticPublisherSocial MediaTargetingTradingVideo

• TraderTalk Episode 10: Doug Conley Discusses The Tribal Fusion Offering In Europe & The Move Into Video

  13 years ago News

  

  Welcome to Episode 10 of TraderTalk. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Doug Conley, Head of Global Data Network at Tribal Fusion. Here Conley discusses the Tribal Fusion offering in more detail, the move into video, [...]

  Ad NetworkAd ServerDACHDataDisplayDSPEMEAExchangePublisherTraderTalk TVTrading

• Bruce Daisley, Director, YouTube & Display, Examines The Overuse Of Re-Targeting In Display Buying And The Reliance On "Cookie Chasing" To Deliver Perceived Performance

  13 years ago News

  

  Bruce Daisley is Director, YouTube & Display at Google. Here he examines the overuse of re-targeting in display buying and the reliance on "cookie bombing" to deliver perceived performance. In his book, The Big Short, about the Sub-Prime lending crisis, [...]

  Ad NetworkAgencyDisplayTargeting

• Martijn Eindhoven Discusses The Sanoma Ad Trading Strategy, Varying Publisher Approaches In Europe & The Adoption Of RTB On The Sell-Side

  13 years ago News

  

  Martijn Eindhoven is a marketing technologist at Sanoma Digital. Here he discusses the Sanoma ad trading strategy, varying publisher approaches in Europe and the adoption of RTB on the sell-side in Europe. Can you give some overview on Sanoma's current [...]

  Ad NetworkAd ServerAgencyDisplayEMEAExchangeProgrammaticPublisherTrading

• Keiichi Tezuka, President & CEO of IponWeb Japan & Derek O’Neil, Chief Business Development Officer, IponWeb, Discuss IponWeb Japan’s Success, Rapid Adoption of RTB & Trends In The Japanese Ad Exchange Marketplace

  13 years ago News

  

  Keiichi Tezuka is President & CEO of IponWeb Japan and Derek O’Neil is Chief Business Development Officer for IponWeb, here they discuss IponWeb Japan - the joint venture between D.A.Consortium Inc.’s consolidated subsidiary, PlatformOne and IponWeb Holdings. They talk [...]

  Ad NetworkAd ServerAgencyDisplayExchangeProgrammaticPublisherTrading

• Keiichi Tezuka, President & CEO of IponWeb Japan & Derek O’Neil, Chief Business Development Officer, IponWeb, Discuss IponWeb Japan's Success, Rapid Adoption of RTB & Trends In The Japanese Ad Exchange Marketplace

  13 years ago News

  

  Keiichi Tezuka is President & CEO of IponWeb Japan and Derek O’Neil is Chief Business Development Officer for IponWeb, here they discuss IponWeb Japan - the joint venture between D.A.Consortium Inc.’s consolidated subsidiary, PlatformOne and IponWeb Holdings. They talk about [...]

  Ad TechAdvertiserAgencyAPACDataDigital MarketingDisplayDSPExchangeMartechMeasurementMedia SpendProgrammaticPublisherTrading Desk

• Andrew Moore Discusses The SpotXchange Proposition In Europe, And The Potential Of Private Marketplaces

  13 years ago News

  

  Andrew Moore is European MD of SpotXchange. Here he discusses the SpotXchange proposition in Europe, RTB in online video, and the potential of private marketplaces. Can you give an overview of the SpotXchange offering? At SpotXchange, we have created one of [...]

  Ad NetworkAd ServerAgencyDACHDisplayEMEAExchangeNordicsProgrammaticPublisherTradingVideo