Ciaran O'Kane

President & CSO

Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Audience Buying Series #3: South East Asian Sport Sites Trending During UEFA Soccer Season - 20% Of The Audience Are Female

  13 years ago News

  

  Next in our exclusive series with Effective Measure, a global Digital Audience Measurement and Research company focused on emerging markets, we review how sport sites are trending during the UEFA soccer season. We’ve seen an increase across the board in [...]

  AdvertiserAgencyAPACDataDigital MarketingDisplayEMEAExchangeLocationMedia SpendMENAProgrammaticPublisherSearchTargetingTechnology

• Ross Caveille Discusses The PulsePoint Proposition In Europe - And How It Will Differentiate In An Increasingly Competitive Marketplace

  13 years ago News

  

  Ross Caveille is UK Country Manager at PulsePoint. Here he discusses the PulsePoint proposition in Europe - and how the newly merged company will differentiate itself in an increasingly competitive marketplace. Can you give an overview on the merger between [...]

  Ad NetworkAgencyAnalyticsattributionDisplayDSPExchangeProgrammaticPublisherTrading

• Rubicon Project Report Now Showing Big Percentage Of Publishers Selling Via RTB

  13 years ago News

  

  Another week, another report. These Rubicon Project reports are coming thick and fast - but as ever the data provides a fascinating insight into the evolution of the display market. This week's instalment focuses on the sell-side. [...]

  Ad NetworkAd ServerAdvertiserAgencyDACHDisplayDSPEMEAExchangeProgrammaticPublisherTrading

• The Display Market Looks To Consolidate (Anyone Want To Gamble On How Many Online Buying Points There Will Be This Time Next Year?)

  13 years ago News

  

  Paul Vassallo is the Head of Online Trading / Display at Media Contacts. Here he discusses potential consolidation in the European online display market. The display space has rapidly grown and fragmented over the last few years, with new technologies, networks [...]

  Ad NetworkAd ServerAgencyDisplayExchangeProgrammaticPublisherTargetingTrading

• TraderTalk Episode 9: AppNexus CEO, Brian O'Kelley Discusses The AppNexus Offering & The Evolving Display Eco-System

  13 years ago News

  

  Welcome to Episode 9 of TraderTalk. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Brian O'Kelley, CEO & Co-Founder, AppNexus. O'Kelley created the first successful ad exchange as CTO of Right Media (acquired by Yahoo for $850MM [...]

  Ad NetworkAd ServerDACHDisplayDSPEMEAExchangeNordicsProgrammaticPublisherTargetingTraderTalk TVTrading

• ATS Paris Agenda Now Available; Weborama's Alain Levy Added To Speaker's List

  13 years ago News

  

  Alain Levy, CEO, Weborama has been confirmed to speak at ATS Paris on Tuesday, October 27. Levy has extensive experience in the European digital advertising space having worked at a number of start-up ventures over the last ten years, [...]

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• On Y Va, ATS Paris: French Marketers Still Go Free, More Speakers Announced And Translators

  13 years ago News

  

  ATS Paris is now just three weeks away - and the excitement among the French nation is growing. The French love ad trading. The tension is palpable. No seriously. ExchangeWire has put together an intoxicating melange [...]

  Ad NetworkAd ServerAd VerificationAgencyAnalyticsattributionDataDisplayDMPDSPEMEAExchangeProgrammaticPublisherSocial MediaTargetingTrading

• Mike Nolet, AppNexus CTO, Confirmed To Speak At ATS Paris On October 27; Listen To Nolet's Scalable Ad Server Webinar

  13 years ago News

  

  Mike Nolet, CTO & Co-Founder at AppNexus is confirmed to speak at ATS Paris on October 27. Nolet is a respected veteran of the ad tech scene. He worked as Director of Analytics and Product Manager at Right [...]

  Ad NetworkAd ServerAgencyAnalyticsDataDisplayDSPEMEAExchangeProgrammaticPublisherSocial MediaTargetingTrading

• AOP Reminding Publishers Of Their Worth On October 14

  13 years ago News

  

  The AOP is hosting its annual Digital Publishing Summit next Friday on October 14. This year's event will focus on how media owners "up their worth, both internally, and to clients and users across the globe". The AOP [...]

  DisplayExchangeProgrammaticPublisher

• Phang Chee Leong, CEO Innity, On Its Recent Partnership With China’s adSage, Seamless Search & Display Integration & Further Expansion in APAC

  13 years ago News

  

  Phang Chee Leong, Innity’s CEO, talks about their recent partnership with adSage – China’s leading player in the SEM space. Here he discusses Innity’s aggressive global growth strategy and highlights some of the challenges they anticipate within the Chinese [...]

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