Aimee Newell Tarín
Editor
Articles by Aimee
Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets
News in brief: Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets Consumers Shift Spend to Align with Values With Trump back in the White House, politics are the cause of many US [...]
Lumen’s Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics
We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how the metric can help advertisers cut costs while increasing ROI. He expands on how attention metrics have transformed the advertising [...]
Sustainability 'Critical' to 74% of Ad Businesses; Reddit Readying Paywalls
News in brief: Sustainability 'Critical' to 74% of Ad Businesses; Reddit Readying Paywalls; Advertising Association Appoints Andria Vidler as President Sustainability 'Critical' to 74% of Ad Businesses Sustainability is ranked as the second most important challenge for the digital ad ecosystem, overtaken [...]
The Stack: This Week in the World of Video
The Stack: This Week in the World of Video; Today’s MadTech Daily A lot has been going on in the video space recently. YouTube announced that it's now receiving more views from TV devices than mobile. Impressively, consumers are watching over [...]
YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe Releases AI Video Tool to Rival OpenAI
News in brief: YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe Releases AI Video Tool to Rival OpenAI YouTube Drives Channel 4 Social Viewing Figures Channel 4 amassed more than 2.3 billion views [...]
YouTube TV Viewership Exceeds Mobile; Kevel to Acquire Nexta; UK and US Refuse to Sign Declaration for Inclusive and Sustainable AI
News in brief: YouTube TV Viewership Exceeds Mobile; Kevel to Acquire Nexta; UK and US Refuse to Sign Declaration for Inclusive and Sustainable AI YouTube TV Viewership Exceeds Mobile for First Time TV has surpassed mobile and is now the primary device [...]
ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad
News in brief: ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad ITV Investors Back M&A Talks ITV’s major shareholders are in support of efforts to explore a potential [...]
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The Stack: Latest Ad Tech Stats -
Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets -
What’s the State of Retail Media in 2025? -
Lumen’s Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics -
Sustainability 'Critical' to 74% of Ad Businesses; Reddit Readying Paywalls
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