Aimee Newell Tarín

Editor

Articles by Aimee

• Warner Bros and Fandango Sell Cinema Tickets On Roblox; TikTok Terminates Lite Rewards Feature in EU; OpenAI Co-Founder Moves to Rival Anthropic 

  5 months ago News

  

  On today’s news digest: Warner Bros and Fandango Sell Cinema Tickets On Roblox; TikTok Terminates Lite Rewards Feature in EU; OpenAI Co-Founder Moves to Rival Anthropic  In a move to strengthen its connection with Gen Z gamers, Roblox has introduced a [...]

  AIEUEuropeGamingTikTok

• Building Bridges at AdTech Connect 

  5 months ago News

  

  Panellists at the launch of AdTech Connect, an initiative for those starting out in ad tech sponsored by Index Exchange and ExchangeWire, reveal their secrets to building out a solid industry network, being a good mentee/mentor, and keeping up with [...]

  Ad TechEvents

• Google Loses Huge Antitrust Case; John Lewis Launches Retail Media Platform; Temu Enters Thailand 

  5 months ago News

  

  On today’s news digest: Judge Rules Against Google's 'monopolistic' practices; John Lewis Launches Retail Media Platform; Temu Enters Thailand  Google has lost its recent antitrust case against the DoJ. Ruling against Google over issues regarding payments for exclusive contracts to provide [...]

  DataGoogleRetailRetail Media

• Podcasts: Play or Skip for Media Buyers?  

  5 months ago News

  

  Podcasts provide advertisers with a wealth of opportunities, so why are media buyers holding back? We recap the benefits for brands and advertisers, as well as exploring what’s stopping media buyers from pressing play on the opportunity on a larger [...]

  Ad SpendAdvertiserAdvertisingPodcastTransparency

• Reddit Acquires AI Startup; Google Improves Performance Max Transparency; UK Shelves Tech Project Funding 

  5 months ago News

  

  On today’s news digest: Reddit Acquires AI Startup; Google Improves Performance Max Transparency; UK Shelves Tech Project Funding  Ad tech acquisitions continue in full swing, with Reddit swiping up Memorable AI to help it improve its ad performance. Launched in 2021, [...]

  AIPerformanceSocial MediaTransparency

• The Stack: Latest Ad Tech Deals and Acquisitions

  5 months ago News

  

  This week on The Stack: Latest Ad Tech Deals and Acquisitions; Today’s MadTech Daily  Deals and acquisitions made a big splash in our digest news this week, starting with the National Basketball Association (NBA) in the US. Establishing its media rights [...]

  AcquisitionAd TechAmazonStreaming

• NBCUniversal Achieves Record Olympic Ad Spend; Microsoft Beats Revenue Forecast; Spain Hands Booking.com €413M Antitrust Fine  

  5 months ago News

  

  On today’s news digest: NBCUniversal Achieves Record Olympic Ad Spend; Microsoft Beats Revenue Forecast; Spain Hands Booking.com €413M Antitrust Fine   Comcast-backed NBCUniversal, which has had US rights to the Olympics for over thirty years, is set to surpass its hefty ad [...]

  Ad SpendAntitrustRevenue

• Amazon Prime Undercuts Netflix’s Ad Prices; Hyve Acquires POSSIBLE; Connatix and JW Player Discuss Merger

  5 months ago News

  

  On today’s news digest: Amazon Prime Undercuts Netflix’s Ad Prices; Hyve Acquires POSSIBLE; Connatix and JW Player Discuss Merger  In the next sequel of the streaming wars, Amazon Prime has undercut Netflix’s ad prices. This follows Disney cutting its CPMs by [...]

  AmazonAVODNetflixStreaming

• Decoding Supply-Path Optimisation with Opti Digital’s CEO Magali Quentel-Reme

  5 months ago News

  

  In this interview, Magali Quentel-Reme, CEO of Opti Digital, dives deep into the supply-path optimisation process. She examines whether publishers should favour a particular path, as well as looking at how they can protect their website's performance. What is the [...]

  Ad TechPerformancePublisherSupply ChainSupply Side

• UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cab 

  5 months ago News

  

  On today’s news digest: UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cab  UK Ad spend on broadcast video on demand (BVOD) services will surpass £1bn for the first time [...]

  AcquisitionAd SpendBroadcastersRegulationTV