Aimee Newell Tarín
Editor
Articles by Aimee
Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline in CPMs
On today’s news digest: Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline in CPMs Amid the AI boom, Google’s greenhouse gas emissions are rapidly rising. According to the tech titan’s latest Environmental Report, [...]
EnvironmentalGooglePartnershipPost-CookiePrivacySustainability
GroupM Teams Up with Tesco; IAB Tech Lab Releases Final Privacy Sandbox Analysis; TikTok Launches “Deals For You Days”
On today’s news digest: GroupM Teams Up with Tesco; IAB Tech Lab Releases Final Privacy Sandbox Analysis; TikTok Launches “Deals For You Days” GroupM has announced a partnership with Tesco Media and Insight Platform. The media group’s partnership with one of [...]
The Stack: TV Titans Transforming the Landscape; APAC Ad Market Thriving
This week on The Stack: TV Titans Transforming the Landscape; APAC Ad Market Thriving; Latest Industry Partnerships; Today’s MadTech Daily Podcast Our digest news this week was dominated by the TV giants. Disney+ has shaken up the landscape by agreeing to [...]
Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and Amazon Prime
On today’s news digest: Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and Amazon Prime; Microsoft In Breach of EU Antitrust Regulation With many advertisers requesting lowered rates for upfront market ad deals with [...]
Need to Know: The Defining Measures of Attention
In our highly saturated digital world, catching and keeping consumer attention is key. We explore the benefits of measuring attention, the tech leading advancements around the metric, and what we can expect moving forward. Attention has been front and centre of [...]
EU Confirms Apple in Breach of DMA; Target Teams Up with Shopify; Apple and Meta Discuss Partnership
On today’s news digest: EU Confirms Apple in Breach of DMA; Target Teams Up with Shopify; Apple and Meta Discuss Partnership Wrapping up some questions surrounding the European Commission’s (EC) investigation into Apple over anticompetitive practices, Brussels has informed the tech [...]
APAC Ad Market to Grow 8.5%; New York Governor Signs Social Media Bills; TikTok Makes First Amendment Case
On today’s news digest: APAC Ad Market to Grow 8.5%; New York Governor Signs Social Media Bills; TikTok Makes First Amendment Case The APAC ad market is expected to see growth of 8.5% this year to reach USD$289bn (£223bn). Similarly to [...]
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