Aimee Newell Tarín
Editor
Articles by Aimee
The Stack: Streamers Make Strides; Industry Sustainability Takes Step Forward
This week on The Stack: The Stack: Streamers Make Strides; Industry Sustainability Takes Step Forward; Today’s MadTech Daily Our digest news this week kicked off with Spotify’s launch of an in-house creative agency, Spotify Creative Lab. Encouraging marketers to produce campaigns [...]
Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial Offering
On today’s news digest: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial Offering Thanks to the immense demand for their AI chips, Nvidia has become the world’s most valuable company. Finally overtaking [...]
CTV: How Big is the Opportunity?
As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers? As connected TV (CTV) gradually dominates more and more of the TV landscape, new opportunities keep coming [...]
Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%; Amazon Ads Launches Ad Relevance for Post-Cookie
On today’s news digest: Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%; Amazon Ads Launches Ad Relevance for Post-Cookie With the goal of working towards a more sustainable future, Ad Net Zero has published the first [...]
Meta Delays Training AI on User Data in EU; Apple Set to be First to Face Charges Under DMA; X Pitches Live Basketball to Advertisers
On today’s news digest: Meta Delays Training AI on User Data in EU; Apple Set to be First to Face Charges Under DMA; X Pitches Live Basketball to Advertisers In response to EU regulators’ concern over Meta’s decision to use data [...]
Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division
On today’s news digest: Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division Stepping up its offering for marketers, Spotify has launched an in-house creative agency, Spotify Creative Lab. The streamer intends to encourage [...]
The Stack: Ad Networks on the Rise; UK Ad Spend to Grow 4.9%
This week on The Stack: Ad Networks on the Rise; UK Ad Spend to Grow 4.9%; The Latest News in Today’s MadTech Daily Podcast Ad networks, more and more by the week: firstly, Google announced the launch of Google TV network [...]
BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%; Paramount and Skydance Merger Off the Table
On today’s news digest: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%; Paramount and Skydance Merger Off the Table BeReal, the Paris-based photo sharing app which promotes authenticity on the platform, has been acquired by French video game maker, [...]
Connatix’s Jenn Chen on the Cookieless Future: “Start testing solutions now”
Connatix President and CRO, Jenn Chen, joins us for a discussion around the cookieless future, how both advertisers and publishers are preparing, and how both can create stable revenue streams. As cookie deprecation on Chrome inches closer, are there many advertisers [...]
Apple to Integrate ChatGPT; Google TV Launches Ad Network; Starbucks Embraces Storytelling with Studios Launch
On today’s news digest: Apple to Integrate ChatGPT; Google TV Launches Ad Network; Starbucks Embraces Storytelling with Studios Launch Among the many companies which have recently struck partnerships with OpenAI, the latest is Apple. The new partnership between both tech giants [...]
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