Aimee Newell Tarín

Editor

Articles by Aimee

• UK Streaming Service Freely Launches; Amazon Ads Sees 24% Growth; Google Strengthens Ad Partnerships with Disney & Paramount 

  8 months ago News

  

  On today’s news digest: UK Streaming Service Freely Launches; Amazon Ads Sees 24% Growth; Google Strengthens Ad Partnerships with Disney & Paramount  Freely, the streaming service backed by the UK’s major broadcasters (the BBC, ITV, Channel 4 and Channel 5) launched [...]

  AdvertiserAmazonBroadcastersStreaming

• OpenAI Strikes Content Licensing Deal with Financial Times; Google Seeks to Throw Out Antitrust Case

  8 months ago News

  

  On today’s news digest: OpenAI Strikes Content Licensing Deal with Financial Times; Google Seeks to Throw Out Antitrust Case; Alphabet Reports Q1 Financial Results  OpenAI, maker of ChatGPT, has struck a content licensing deal with the UK’s Financial Times. Through the [...]

  AIGooglePartnership

• Digital Video Ad Spend to Grow 16% in 2024; UK Watchdog to Investigate Amazon and Microsoft’s AI Relationships; Meta’s Ad Tracking Under EU Scrutiny 

  8 months ago News

  

  On today’s news digest: Social Video to Grow 16% in 2024; UK Watchdog to Investigate Amazon and Microsoft’s AI Relationships; Meta’s Ad Tracking Under EU Scrutiny  Total digital video ad spend is expected to grow 16% this year, according to IAB’s [...]

  Ad SpendAmazonDigitalEUTracking

• Google Delays Cookie Deprecation for the Third Time; US Senate Shakes up the Social Media World 

  8 months ago News

  

  This week on The Stack: Google Delays Cookie Deprecation for the Third Time; US Senate Shakes up the Social Media World  It has been a big week of news in the world of ad tech. Shaking up the advertising ecosystem once [...]

  CookielessCookiesGoogleSocial MediaUS

• Google Delays Third Party Cookie Deprecation: Ad Industry Reaction 

  8 months ago News

  

  Following the ongoing speculation over whether Google’s third-party cookie deprecation would go ahead as planned in the final quarter of 2024, we’ve arrived at the outcome many of us had been expecting. For the third time now, Google has delayed [...]

  CookielessCookiesGooglePost-Cookie

• US Senate Passes TikTok Bill; X to Venture Into CTV; UK Ad Spend Increased 6.1% in 2023 

  8 months ago News

  

  On today’s news digest: US Senate Passes TikTok Bill; X to Venture Into CTV; UK Ad Spend Increased 6.1% in 2023  Finally, the US Senate has passed the bill which will ban TikTok if its China-based parent company, ByteDance, does not [...]

  CTVLegislationUSX Corp

• Google Delays Cookie Deprecation; Revolut Explores Advertising Opportunity

  8 months ago News

  

  On today’s news digest: The Cookieless Can has Been Kicked Again; Revolut Explores Monetising Customer Data; Amazon Launches New Grocery Delivery Subscription Plan In news that will surprise very few, Google have announced that the plans for cookie deprecation in Q4 [...]

  AIAmazonDataUK

• US Presses for TikTok’s Sale or Ban; SkyShowtime and Paramount Announce Ad Sales Partnership; Meta’s Llama 3 Available

  8 months ago News

  

  On today’s news digest: US Presses for TikTok’s Sale or Ban; SkyShowtime and Paramount Announce Ad Sales Partnership; Meta’s Llama 3 Available A revised version of the divest-or-ban TikTok bill in the US has passed the House 360-58, as part of [...]

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• Netflix Attracted 9.3 Million New Subscribers in Q1; X Loses Another Major Ad Partner; TikTok Launches Notes Amid Legal Troubles

  8 months ago News

  

  On today’s news digest: Netflix Attracted 9.3 Million New Subscribers in Q1; X Loses Another Major Ad Partner; TikTok Notes Photo App Available in Australia and Canada  The introduction of Netflix’s ad-supported streaming plans helped attract 9.3 million new subscribers, which [...]

  AdvertiserDisplayNetflixSocial MediaStreamingTikTok

• TikTok Lite App Which Pays Users to Watch Videos Under EU Scrutiny; Taylor Swift Back On TikTok

  8 months ago News

  

  This week on The Stack: TikTok Lite App Which Pays Users to Watch Videos Under EU Scrutiny; Taylor Swift Back On TikTok; UK Drafting AI Regulations  TikTok made waves in this week’s digest news. Firstly, Taylor Swift made a return to [...]

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