Aimee Newell Tarín

Editor

Articles by Aimee

• IPA Bellwether Q1 2024: Budget Growth Remains Strong 

  8 months ago News

  

  Despite a decrease in main media advertising, budget growth remained strong in Q1 2024. The industry outlook is positive, according to the latest IPA Bellwether Report. We asked experts from across the marketing sector for their assessments.  The UK’s total marketing [...]

  Ad SpendAdvertiserAdvertisingDigital MarketingMarketerMarketing

• Greenbids’ Guillaume Grimbert on the State of Sustainability in Programmatic 

  8 months ago News

  

  In this interview we caught up with Guillaume Grimbert, CEO and co-founder of Greenbids, to discuss the state of sustainability in the programmatic landscape. Guillaume expands on how programmatic advertisers can adopt more sustainable practices while avoiding greenwashing or treating [...]

  AdvertiserAdvertisingProgrammaticSSPSustainability

• Disney+ to Introduce Always-On Channels; TikTok’s New Rewards App Under Scrutiny; X to Comply With Brazil Supreme Court Rulings 

  8 months ago News

  

  On today’s news digest: Disney+ to Introduce Always-On Channels; TikTok’s New Rewards App Under Scrutiny; X to Comply With Brazil Supreme Court Rulings  In a move which makes us feel like we are rewinding to the past, Disney is reportedly planning [...]

  AppsElon MuskLegalTikTokTVX

• UK Drafting AI Regulations; OpenAI Opens Tokyo Office; Adobe Working on Generative Video AI 

  8 months ago News

  

  On today’s news digest: UK Drafting AI Regulations; OpenAI Opens Tokyo Office; Adobe Working on Generative Video AI  Following in the footsteps of the EU earlier this year, the UK has started drafting regulations for the most powerful AI models. Policy [...]

  AICreativeRegulationUK

• Google Blocking Links to News Outlets on Search; Taylor Swift Returns to TikTok; Legal Loophole Could Bring Political Ads to UK TV Screens 

  9 months ago News

  

  On today’s news digest: Google Blocking Links to News Outlets on Search; Taylor Swift Returns to TikTok; Legal Loophole Could Bring Political Ads to UK TV Screens  In protest of a proposed law which would require tech companies in California to [...]

  CTVGoogleLegalLegislationTikTokUK

• Australian OOH Industry Sees Significant Growth; Apple Loses Bid to Throw Out App Store Fee Lawsuit; OpenAI Updates ChatGPT 

  9 months ago News

  

  On today’s news digest: Australian OOH Industry Sees Significant Growth; Apple Loses Bid to Throw Out App Store Fee Lawsuit; OpenAI Updates ChatGPT  Out-of-home (OOH) advertising is booming in Australia: it saw an increase of 9.26% on net media revenue for [...]

  AIAustraliaLawsuitOOH

• New AI Models on the Horizon; Google Cloud Announces Updates and Partnership with WPP; Elon Musk Faces Supreme Court Scrutiny 

  9 months ago News

  

  This week on The Stack: New AI Models on the Horizon; Google Cloud Announces Updates and Partnership with WPP; Elon Musk Faces Supreme Court Scrutiny  The realm of big tech has seen many announcements this week. In the US, lawmakers are [...]

  AIBig TechElon MuskGoogleMeta

• Comcast Sells $1.2bn in Advertising for Olympics; OpenAI and Meta to Release New AI Models; ByteDance Reports 60% Profit Jump 

  9 months ago News

  

  On today’s news digest: Comcast Sells $1.2bn in Advertising for Olympics; OpenAI and Meta to Release New AI Models; ByteDance Reports 60% Profit Jump  Ahead of this year’s summer of sports, Comcast has sold approximately USD$1.2bn (£950m) of advertising for the [...]

  AdvertisingAIecommerceMetaTikTok

• Creativity in the Age of Generative AI: How Does Ad Tech Benefit? 

  9 months ago News

  

  Amid the generative AI revolution, how are advertisers using the new tech to enhance creativity? We explore how AI is being harnessed, and how ad tech is benefiting. The Generative AI Revolution  With its explosive growth over the past couple of years, [...]

  Ad TechAdvertisingAICreative

• WPP Partners With Google Cloud; Google Unveils Arm-Based Central Processing Unit; Vevo Introduces Shoppable Ad Formats

  9 months ago News

  

  On today’s news digest: WPP Partners With Google Cloud; Google Unveils Arm-Based Central Processing Unit; Vevo Introduces Shoppable Ad Formats On the keynote stage at Google Cloud Next on Tuesday, Google Cloud and WPP announced a partnership which will involve integrating [...]

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