Aimee Newell Tarín
Editor
Articles by Aimee
The Stack: Ad Tech Acquisitions, Targeting Trouble and Publishers vs AI
We recap this week’s biggest news across the media, marketing, and ad tech industries. Plus, more news in today's MadTech Daily covering another huge industry acquisition, as well as earnings figures from ITV and Havas. Acquisitions in ad tech went full [...]
Digest: T-Mobile Buys Blis; Google Urges US Gov Not to Force Breakup
Today's news digest looks at the latest industry acquisitions, Google urging the US Government not to force a breakup of its company, and Disney cutting jobs across its TV Networks. T-Mobile Buys Blis; Applovin to Sell Gaming Unit? T-Mobile has announced [...]
Lumen Research’s Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising
We sat down with Donia Baddou, global VP partnerships at Lumen Research, to discuss all things attention. Baddou expands on the potential benefits and challenges for advertisers when it comes to adopting these tools. She looks at the approaches being [...]
Digest: Latest Ad Tech Acquisitions; Publishers Losing Against AI Search Engines?
Today’s digest covers the latest acquisitions in the ad tech industry, new data exposing the severity of publishers’ struggle against AI search engines, and the countdown for this year’s All In Census. Interpublic Group Sells R/GA to Truelink Capital; Viant Technology [...]
Peer39’s Mario Diez on CTV’s Challenges, the State of Inventory, and the Power of Contextual
We sat down with Mario Diez, Peer39 CEO, to look into what’s on the horizon for connected TV (CTV). Diez discusses the industry’s challenges when it comes to the channel and what we can expect to see over the coming [...]
Digest: TikTok and Reddit Under Privacy Scrutiny; Only 23% of Agencies Happy with the Creative Approval Process
Today's digest looks at TikTok and Reddit coming under the scrutiny of the UK's Information Commissioner's Office, trouble in the creative development process, and new updates from Google. TikTok and Reddit Under Privacy Scrutiny TikTok and Reddit are two of the [...]
Digest: Streaming Soars as Linear Dips
In today’s Digest news: Paramount’s Linear Revenue Dips as Streaming Sales Soar; One Billion Monthly Users Consuming Podcasts on YouTube; Digital Rights Activists File Complaints Over Meta’s Targeted Ads Paramount’s Linear Revenue Dips as Streaming Sales Soar Paramount’s linear TV unit [...]
Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier
News in brief: Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier; OpenAI Surpasses 400 Million Weekly Users Amazon Ads Improves Transparency and Reporting Amazon intends to improve its ad offering’s transparency tools, reports Digiday. Updates to the service will [...]
Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets
News in brief: Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets Consumers Shift Spend to Align with Values With Trump back in the White House, politics are the cause of many US [...]
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