Aimee Newell Tarín
Editor
Articles by Aimee
Microsoft Accuses FTC of Leaking Antitrust Investigation; Amazon Breaks New Black Friday Record and Releases AI Models
News in brief: Microsoft Accuses FTC of Leaking Antitrust Investigation; Amazon Breaks New Black Friday Record and Releases AI Models Microsoft Accuses FTC of Leaking Antitrust Investigation Last week, news broke that the US Federal Trade Commission (FTC) had opened an antitrust [...]
Nexxen’s Steven Broadhead on the Power of ACR Data
Steven Broadhead, MD EMEA at Nexxen discusses the power of ACR data. He examines strategies for its use, and how it can give advertisers an advantage in the evolving TV landscape. In recent years, the explosion of streaming services has significantly [...]
UK Ad Spend to Grow 7.5% in 2024; Temu Leans into Faster Delivery; Walmart Completes VIZIO Acquisition
News in brief: UK Ad Spend to Grow 7.5% in 2024; Temu Leans into Faster Delivery; Walmart Completes VIZIO Acquisition UK Ad Spend to Grow 6.8% in 2024 Global ad spend in 2024 is set to grow by 6.8% to reach a [...]
Brands Look to Change Agency Remuneration Models; OpenAI Considers Advertising; OpenAI Sued by Canadian Media
News in brief: Brands Look to Change Agency Remuneration Models; OpenAI Considers Advertising; OpenAI Sued by Canadian Media Brands Look to Change Agency Remuneration Models Three quarters of multinational brands are looking to change their agency remuneration model within the next three [...]
Canada Sues Google for Anticompetitive Ad Tech; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay in AUS
News in brief: Canada Sues Google for Anticompetitive Ad Tech Practices; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay Market Share in AUS Canada Sues Google for Anticompetitive Ad Tech Practices All eyes are on Google, and [...]
The Stack: The Latest on Google’s Legal Battles; AUS Passes Bill Banning Social Media for Under 16s
This week on The Stack: The Latest on Google’s Legal Battles; Social Media Under Growing Scrutiny; Today’s MadTech Daily This week, Google wrapped up its ad stack court face-off against the DOJ. Closing arguments were made by both parties. Now, the [...]
Teads’ Justin Taylor on How Advertisers can Take Full Advantage of Video
In this interview, Justin Taylor, managing director UK at Teads, expands on how advertisers can take full advantage of video. He discusses the opportunities presented by outstream video, how advertisers can enhance user experience in video ad placements and the [...]
TikTok to Block Certain Beauty Filters for Under 18s; Google Sends Subpoenas to OpenAI, Perplexity and Microsoft; OpenAI Shuts Down Video Tool After Artists Protest
News in brief: TikTok to Block Certain Beauty Filters for Under 18s; Google Sends Subpoenas to OpenAI, Perplexity and Microsoft; OpenAI Shuts Down Video Tool After Artists Protest TikTok to Block Certain Beauty Filters for Under 18s As more attention is increasingly [...]
Black Friday 2024: Navigating the Challenges and Opportunities
How can marketers best harness the tools at their disposal to advertise successfully for Black Friday? In the UK alone, forecasts estimate that spending over the whole Black Friday weekend could surpass £9bn. Although inflation has eased considerably since October 2022, [...]
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