Aimee Newell Tarín
Editor
Articles by Aimee
The Stack: The Latest Ad Spend Figures; Big Tech Acquisition Terminations & Profit Rises
This week on the ExchangeWire Stack: The Latest Ad Spend Figures; Big Tech Acquisition Terminations and Profit Rises This week’s digest news featured many stats and figures. The latest Advertising Association/WARC Expenditure Report released its forecast that UK ad spend is [...]
80% of Consumers Would Prefer More Ads Over Payment; TikTok Completes Deal for Indonesia’s Top Ecommerce Platform; Microsoft Reports 33% Profit Rise
On today’s ExchangeWire digest: 80% of Consumers Would Prefer More Ads Over Payment; TikTok Completes Deal for Indonesia’s Top Ecommerce Platform; Microsoft Reports 33% Profit Rise Almost 80% of consumer respondents would prefer to see more ads over having to pay [...]
Retail Media Grows its Share of Total US Ad Spend; Amazon & iRobot Terminate Acquisition Agreement; China Approves 14 Large Language Models
On today’s ExchangeWire digest: Retail Media Grows its Share of Total US Ad Spend; Amazon & iRobot Terminate Acquisition Agreement; China Approves 14 Large Language Models Retail media has increased its share of total US ad spend, growing faster than either [...]
Channel 4 Set to Axe up to 250 Jobs; Global Watchdog Proposes New Ethics Code to Combat Greenwashing; Italy Watchdog Says ChatGPT Breaches Data Privacy Rules
On today’s ExchangeWire digest: Channel 4 Set to Axe up to 250 Jobs; Global Watchdog Proposes New Ethics Code to Combat Greenwashing; Italy Watchdog Says ChatGPT Breaches Data Privacy Rules Adjusting to the decline in demand for TV advertising, Channel 4 [...]
UK Ad Spend to Rise 5.9% in 2024; US Trade Regulator Launches Inquiry into AI Partnerships; Apple’s Changes to iOS in Europe
On today’s ExchangeWire digest: UK Ad Spend to Rise 5.9% in 2024; US Trade Regulator Launches Inquiry into AI Partnerships; Apple’s Changes to iOS in Europe UK ad spend is expected to grow by 5.9% in 2024, forecast figures from the [...]
The Stack: Netflix & WWE Strike Decade-Long Deal; Companies Prepare for Digital Markets Act
This week, on the ExchangeWire Stack: Netflix & WWE Strike Decade-Long Deal; Amazon Reveals Ad Sponsorship Models for Prime Video; Companies Prepare for Digital Markets Act This week saw many updates in the SVOD and broadcasting landscapes. Netflix struck a deal [...]
Netflix Strikes 10-Year Deal to Stream WWE Raw; Spotify’s Plans Under Digital Markets Act; Google Settles $1.67bn Patent Lawsuit
On today’s ExchangeWire digest: Netflix Strikes 10-Year Deal to Stream WWE Raw; Spotify’s Plans Under Digital Markets Act; Google Settles $1.67bn Patent Lawsuit The biggest players on the SVOD scene have been shaking up the landscape recently. Netflix is the latest: [...]
Amazon Reveals Ad Sponsorship Models for Prime Video; Meta Updates Data Privacy to Comply with Digital Markets Act
On today’s ExchangeWire digest: Amazon Reveals Sponsorship Models for Prime Video; Meta Updates Data Privacy to Comply with Digital Markets Act; Two Thirds of Brits Don’t Trust Gov’s Ability to Regulate AI... Amazon’s ad-supported streaming tier is launching in less than [...]
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