Aimee Newell Tarín
Editor
Articles by Aimee
Predictions 2024: Audio
The industry buzz around digital audio just keeps getting louder, and it makes sense: research has shown that audio ads outperform video ads in grabbing attention and generating brand recall. In 2023, on-demand audio overtook linear audio for the first [...]
63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates; OpenAI States NYT Lawsuit is “Without Merit”
On today’s ExchangeWire digest: 63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates; OpenAI States NYT Lawsuit is “Without Merit”... Publishers are concerned about the sharp decline in referral traffic from social media, finds [...]
Consumers Spent $222.1bn Online During Holiday Season; Channel 4 Confirms Major Upcoming Job Cuts; Podcasts Gaining Popularity in China
On today’s ExchangeWire digest: Consumers Spent $222.1bn Online During Holiday Season; Channel 4 Confirms Major Upcoming Job Cuts; Podcasts Gaining Popularity in China… Consumers spent a tremendous USD $222.1bn (£174.6bn) on online shopping during the recent holiday season (1st November to [...]
ASA Censures Eurostar for Misleading Ad; Record Year for UK Broadband; California Introduces New AI Regulations
On today’s ExchangeWire digest: ASA Censures Eurostar for Misleading Ad; Record Year for UK Broadband; California Introduces New AI Regulations… As we move into 2024, Eurostar is among the first companies to be censured by the Advertising Standards Authority for an [...]
Value of X Falls by 71%; UK Gov Will Require Ecommerce Platforms to Report User Earnings; Ads Arriving to Amazon Prime Video
This week on the Stack: Value of X Falls by 71%; UK Gov Will Require Ecommerce Platforms to Report User Earnings; Ads Arriving to Amazon Prime Video… This year has got off to a bad start for X, which has found [...]
Value of X Falls by 71%; OpenAI Moves to Shrink Risk of Data Privacy Regulation in EU; UK Gov Will Require Ecommerce Platforms to Report User Earnings
On today’s ExchangeWire digest: Value of X Falls by 71%; OpenAI Moves to Shrink Risk of Data Privacy Regulation in EU; UK Gov Will Require Ecommerce Platforms to Report User Earnings... Following a ruinous series of events in 2023, X has [...]
Predictions 2024: Economy
It has been a testing year, as inflation and the cost of living crisis have brought about challenges for advertisers and consumers alike. What does 2024 have in store? With good reason, most marketers remained cautious with their ad spend throughout 2023. [...]
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