Aimee Newell Tarín

Editor

Articles by Aimee

• Predictions 2024: Economy 

  1 year ago News

  

  It has been a testing year, as inflation and the cost of living crisis have brought about challenges for advertisers and consumers alike. What does 2024 have in store? With good reason, most marketers remained cautious with their ad spend throughout 2023. [...]

  Ad SpendDataDisplayPredictions

• Google’s Tracking Protection Feature to Come Into Effect in Less than 2 Weeks; YouTube’s New Ad Measurement Plans Delayed; Google to Pay Antitrust Settlement  

  1 year ago News

  

  On today’s ExchangeWire Stack: Google’s Tracking Protection Feature to Come Into Effect in Less than 2 Weeks; YouTube’s New Ad Measurement Plans Delayed; Google to Pay Antitrust Settlement… The Christmas season is in full swing, and so is the lead up [...]

  AntitrustCookielessDisplayGoogleMeasurementYouTube

• Instagram Reels Outperform TikTok for Brand-Owned Video Content; UK Supreme Court Confirms AI Can’t be Named as Patent Inventor 

  1 year ago News

  

  On today’s ExchangeWire digest: Instagram Reels Outperform TikTok for Brand-Owned Video Content; UK Supreme Court Confirms AI Can’t be Named as Patent Inventor; AUS Proposed Ban on Gambling Ads Met with Resistance  As we near the end of the year, you [...]

  AIMetaRegulationTikTok

• Predictions 2024: Data Futures

  1 year ago News

  

  As we move into 2024, the question persists – how can advertisers balance privacy and personalisation within the data conundrum?  The ad tech sector has always been at the forefront of innovation, leveraging data analytics to optimise advertising strategies and maximise return [...]

  CookielessDataFirst-Party DataPost-CookiePredictions

• UK Ad Industry Emissions Rose 8.9% from June to December; X under European Commission Investigation; Google to Pay $700m in Antitrust Settlement 

  1 year ago News

  

  On today’s ExchangeWire digest: UK ad industry emissions rose 8.9% from June to December; X under European Commission investigation; Google to pay $700m in antitrust settlement…  By now, most of us are aware that carbon emissions are an industry problem. Are [...]

  AntitrustEnvironmentalEUGoogleX Corp

• AudienceProject & Microsoft strike ad measurement deal; Boots to launch AI personal shopper; YouTube delays co-viewing ad measurement plans 

  1 year ago News

  

  On today’s ExchangeWire digest: AudienceProject & Microsoft strike ad measurement deal; Boots to launch AI personal shopper; YouTube delays co-viewing ad measurement plans… AudienceProject has struck a deal with Microsoft Advertising to provide independent and continuous audience measurement for ads bought [...]

  AIMeasurementPartnershipYouTube

• How Funcom & Quantcast Took The Gaming World by Storm With Dune:Awakening 

  1 year ago News

  

  Over 265,000 members of the gaming community gathered in Cologne, Germany, for 2022’s Gamescom, the world’s largest gaming convention. The event was watched widely around the globe, amassing 130 million views online. Among the game launches announced at the event [...]

  AdvertisingCampaignGaming

• Google to test new Tracking Protection from January; 62% of marketers project podcast ad spend increase; Top OTT platforms see 8% YOY ad spend decrease 

  1 year ago News

  

  On today’s ExchangeWire digest: Google to test new Tracking Protection from January; 62% of marketers project podcast ad spend increase; Top OTT platforms see 8% YOY ad spend decrease… Google’s cookie deprecation plan for the second half of 2024 still currently [...]

  CookielessDisplayPodcastStreamingTracking

• A dive into all things contextual with Gourmet Ads’ Benjamin Christie 

  1 year ago News

  

  With Chrome’s identifier deprecation approaching in the year up ahead, many advertisers have wisely turned their efforts to contextual solutions. We spoke with Benjamin Christie, founder and president of Gourmet Ads & Healthy Ads, who shed light on how advertisers [...]

  AdvertisingContextualPost-CookiePredictions

• The Stack: The ASA pushes forward with ad regulation; TikTok is first non-game app to generate $10bn in consumer spending; TikTok remains most popular social app among teens 

  1 year ago News

  

  This week: The ASA pushes forward with ad regulation; TikTok is first non-game app to generate $10bn in consumer spending; TikTok remains most popular social app among teens… The Advertising Standards Authority (ASA) is certainly pushing forward in its mission to [...]

  AdvertisingRegulationTikTok