Aimee Newell Tarín

Editor

Articles by Aimee

• 2025 Predictions: Platforms

  3 weeks ago News

  

  What will 2025 look like for platforms? We look at predictions from experts across the ad tech industry.  Platforms are growing in popularity for advertisers, with many risks from the open web (such as having ads displayed on made-for-advertising sites) becoming [...]

  Ad TechBrand SafetyPredictionsTransparency

• European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool 

  3 weeks ago News

  

  News in brief: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool  European Industry Committees Create Audience Measurement Coalition Several European joint industry committees, media owner committees, and professional research [...]

  AmazonAudienceBroadcastersCTVMeasurementNews

• Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok 

  4 weeks ago News

  

  News in brief: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok  Meta Tests Ads on Threads Meta has begun to test ads on its Threads platform “with a handful of brands in [...]

  MeasurementSocial MediaTikTokTV

• CMA Launches Mobile Investigation into Apple and Google; Ströer Explores Sale of Core Ad Business; Havas Acquires CA Sports

  4 weeks ago News

  

  News in brief: CMA Launches Mobile Investigation into Apple and Google; Ströer Explores Sale of Core Ad Business; Havas Acquires CA Sports CMA Launches Mobile Investigation into Apple and Google The UK’s Competition and Markets Authority (CMA) has launched strategic market status [...]

  AcquisitionMobileRegulationUK

• The Stack: TikTok’s Teetering Fate in the US; WHSmiths’ Retail Media Expansion 

  4 weeks ago News

  

  Today on The Stack: TikTok’s Teetering Fate in the US; WHSmiths’ Retail Media Expansion  News this week has been dominated by social media, kicking off with TikTok’s teetering fate in the US. Last Sunday, TikTok was cut off for US users [...]

  Display

• WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms 

  1 month ago News

  

  News in brief: WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms  WHSmith to Launch Retail Media Ad Network WHSmith is launching a retail media business: it will combine both in-store and digital out–of-home media [...]

  Ad NetworkMetaNetflixRetail MediaSocial MediaStreaming

• Trump Signs TikTok Ban Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of Conduct; Kantar Media to be Sold

  1 month ago News

  

  News in brief: Trump Signs TikTok Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of Conduct; Kantar Media to be Sold Trump Signs TikTok Delay and Repeals Executive Order on AI Safety  Following last weekend’s commotion over [...]

  AcquisitionAILegalNorth AmericaRegulationSocial MediaTikTokUS

• 2025 Predictions: Open Web 

  1 month ago News

  

  What’s in store for the open web in 2025? We asked ad tech industry leaders for their predictions.  As the open web becomes increasingly saturated with content and new websites, the risk of advertising in the environment is growing. Low-quality websites [...]

  Open WebPredictions

• Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds

  1 month ago News

  

  News in brief: Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds Eight in Ten Ad Buyers Exploring Gen AI Almost eight in ten ad buyers are using or exploring [...]

  AIBroadcastersSocial Media

• TikTok Restored after Brief Shutdown in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard

  1 month ago News

  

  News in brief: TikTok Restored after Brief Shutdown in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard; UK Gov Gives Creative Industries £60m Boost  TikTok Restored After Brief [...]

  EUGoogleIndustry BodiesUK