Aimee Newell Tarín
Editor
Articles by Aimee
Lumen’s Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics
We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how the metric can help advertisers cut costs while increasing ROI. He expands on how attention metrics have transformed the advertising [...]
Sustainability 'Critical' to 74% of Ad Businesses; Reddit Readying Paywalls
News in brief: Sustainability 'Critical' to 74% of Ad Businesses; Reddit Readying Paywalls; Advertising Association Appoints Andria Vidler as President Sustainability 'Critical' to 74% of Ad Businesses Sustainability is ranked as the second most important challenge for the digital ad ecosystem, overtaken [...]
The Stack: This Week in the World of Video
The Stack: This Week in the World of Video; Today’s MadTech Daily A lot has been going on in the video space recently. YouTube announced that it's now receiving more views from TV devices than mobile. Impressively, consumers are watching over [...]
YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe Releases AI Video Tool to Rival OpenAI
News in brief: YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe Releases AI Video Tool to Rival OpenAI YouTube Drives Channel 4 Social Viewing Figures Channel 4 amassed more than 2.3 billion views [...]
YouTube TV Viewership Exceeds Mobile; Kevel to Acquire Nexta; UK and US Refuse to Sign Declaration for Inclusive and Sustainable AI
News in brief: YouTube TV Viewership Exceeds Mobile; Kevel to Acquire Nexta; UK and US Refuse to Sign Declaration for Inclusive and Sustainable AI YouTube TV Viewership Exceeds Mobile for First Time TV has surpassed mobile and is now the primary device [...]
ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad
News in brief: ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad ITV Investors Back M&A Talks ITV’s major shareholders are in support of efforts to explore a potential [...]
Amazon’s Ad Business Earns $17bn in Q4; UK Orders Access to Apple Users’ Encrypted Accounts; Netflix Hikes UK Subscription Prices
News in brief: Amazon’s Ad Business Earns $17bn in Q4; UK Orders Access to Apple Users’ Encrypted Accounts; Netflix Hikes UK Subscription Prices Amazon’s Ad Business Earns $17bn in Q4 Amazon’s advertising services earned USD$17.3bn (£13.9bn) in the final quarter of last [...]
The Stack: Outbrain and Teads Officially Merge; Google’s Latest Moves
This week on The Stack: Outbrain and Teads Officially Merge; Google’s Latest Moves; Today’s MadTech Daily In some of the biggest ad tech news of the week, Outbrain completed its USD$900m (£725m) acquisition of Teads. Moving forwards, the entity which merges [...]
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