Aimee Newell Tarín

Editor

Articles by Aimee

• TV industry’s worst advertising downturn in 15 years; Backlash over fake AI writers & speakers; ASA releases guidance for green claims in ads 

  1 year ago News

  

  This week: TV industry’s worst advertising downturn in 15 years; Backlash over fake AI writers & speakers; ASA releases guidance for green claims in ads…  Last Friday we saw consumers spend a record USD $9.8bn (£7.7) on Black Friday, while contrastingly, [...]

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• ATS Tokyo: Adele Wieser on Japan’s programmatic landscape & the cookieless future 

  1 year ago News

  

  The cookieless future looms large on the ad tech horizon. Ahead of her appearance at ATS Tokyo, we sat down with Adele Wieser, regional managing director APAC, Index Exchange, to discuss the industry’s readiness for the upcoming changes, and what [...]

  CookiesCTVProgrammaticProgrammatic TV

• Channel 4 considers tapping into emergency credit facility; Backlash over fake AI writers & speakers; Amazon launches AI chatbot Q 

  1 year ago News

  

  In today’s ExchangeWire digest: Channel 4 considers tapping into emergency credit facility; Backlash over fake AI writers & speakers; Amazon launches AI chatbot Q…  Channel 4 considers tapping into emergency credit facility  Channel 4’s chief executive, Alex Mahon, has said that the [...]

  AIAmazonTV

• ASA publishes guidance for green claims in advertising; Microsoft to invest £2.5bn in UK’s AI infrastructure 

  1 year ago News

  

  In today’s ExchangeWire digest: ASA publishes guidance for green claims in advertising; Microsoft to invest £2.5bn in UK’s AI infrastructure; Google update to mark-up profile page and discussion forum structured data in search results…  ASA publishes guidance for green claims in [...]

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• $9.8bn Black Friday online spend record; Brands wasting $600m in holiday season ad spend 

  1 year ago News

  

  On today’s ExchangeWire digest: $9.8bn Black Friday online spend record; Brands wasting $600m in holiday season ad spend…  $9.8bn Black Friday online spend record  Black Friday online buying hit a new record in the US, with total online spend coming to a [...]

  Display

• UK broadcasters testing to deliver “total campaign” reporting; Judge rules Tesla was aware of defective self-driving tech

  1 year ago News

  

  In today’s ExchangeWire digest: UK broadcasters testing to deliver “total campaign” reporting; Judge rules Tesla was aware of defective self-driving tech; India to regulate deepfakes UK broadcasters testing to deliver “total campaign” reporting  The UK’s biggest commercial TV broadcasters, Channel 4, ITV, [...]

  AIBroadcastersRegulation

• Turbulent times for X; OpenAI reinstates Altman; Podcast ad spend skyrocketing 

  1 year ago News

  

  This week: Turbulent times for X; OpenAI reinstates Altman; Podcast ad spend skyrocketing... It has been a turbulent time in the tech landscape, for two companies in particular. X faced significant criticism after ads from major brands like Disney, Apple, and [...]

  AIElon MuskPodcastX

• Sam Altman reinstated at OpenAI; UK watchdog cracks down on cookies; Media Bill to maximise British media 

  1 year ago News

  

  On today’s ExchangeWire digest: Sam Altman reinstated at OpenAI; UK watchdog cracks down on cookies; Media Bill to maximise British media…  Sam Altman reinstated at OpenAI  Days after being fired by the OpenAI board, Sam Altman has been reinstated to his position [...]

  CookielessCookiesMedia

• X sues watchdog group Media Matters; Spotify skirts Android app store fees with secret Google deal; ITV launches new outcome measurement tool 

  1 year ago News

  

  In today’s ExchangeWire digest: X sues watchdog group Media Matters; Spotify skirts Android app store fees with secret Google deal; ITV launches new outcome measurement tool…  X sues watchdog group Media Matters  Following accounts reporting brands' ads on X appearing alongside extremist [...]

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• Microsoft hires former OpenAI CEO; AUS podcast ad spend up 88%; Meta disbands Responsible AI team 

  1 year ago News

  

  On today’s ExchangeWire digest: Microsoft hires Sam Altman, former OpenAI CEO; AUS podcast ad spend up 88%; Meta disbands Responsible AI team.  Microsoft hires Sam Altman, former OpenAI CEO  At the end of last week, Sam Altman, former CEO of OpenAI was [...]

  AIDisplayPodcast