Aimee Newell Tarín

Editor

Articles by Aimee

• Google’s Latest Trials and Tribulations; Amazon Strikes Deals in UK and India 

  2 months ago News

  

  This week on The Stack: Google’s Latest Trials and Tribulations; Amazon Strikes Deals in UK and India; Today's MadTech Daily Another week passes with Google in the spotlight. The latest to come from the case regarding its search engine monopoly is [...]

  AmazonGoogleLegal

• US Threatens Google Breakup and Sues TikTok; Connatix and JW Player Merge; WPP Partners with Roblox

  2 months ago News

  

  Today’s news: DOJ Threatens Google Breakup; US States Sue TikTok; Connatix and JW Player Merge; WPP Partners with Roblox For some time now, the ad tech industry has been predicting a breakup of Google’s tech empire. Now – following the August [...]

  GamingGoogleLegalSocial MediaTikTok

• Google Ordered to Open Play Store to Rivals; Microsoft Shutting Down Retail Media Platform; Channel 4 Testing Enhanced Advertising Marketplace 

  2 months ago News

  

  Today’s news: Google Ordered to Open Play Store to Rivals; Microsoft Shutting Down Retail Media Platform; Channel 4 Testing Enhanced Advertising Marketplace  Rounding off the latest legal wrangling between Epic Games and Google, a US federal judge has ordered Google to [...]

  Big TechBroadcastersGoogleRetail Media

• 2024 Shortlists Revealed: Ad Tech Personality Of The Year and Ad Tech Rising Star 

  2 months ago News

  

  With the eighth year of The Wires just around the corner, we are very pleased to announce those shortlisted for the prestigious Ad Tech Personality Of The year and Ad Tech Rising Star awards.  ExchangeWire are delighted to reveal the individuals [...]

  AwardsThe Wires

• Amazon Strikes Deal with UK Broadcasters and Acquires Indian Rival Streaming Service; Temu Blocked in Indonesia    

  3 months ago News

  

  Today’s news: Amazon Strikes Deal with UK Broadcasters and Acquires Indian Rival Streaming Service; Temu Blocked in Indonesia to Protect Local Businesses    Amazon has announced a new deal with UK broadcasters BBC, ITV, Channel 4 and Channel 5, which will see [...]

  AmazonBroadcastersecommerceIndia

• Ads Arrive to Google’s AI Overviews; OpenAI Raises $6.6bn in Funding; Meta and Apple Reject EU’s AI Pact 

  3 months ago News

  

  Today’s news: Ads Arrive to Google’s AI Overviews; OpenAI Raises $6.6bn in Funding; Meta and Apple Reject EU’s AI Pact  Ads are finally arriving to Google’s AI Overviews, the tech giant announced in a blog post last week. The feature was [...]

  AIAppleGoogleMeta

• The Stack: Latest Legal Moves in Ad Tech; Microsoft Takes On Google with New AI Features 

  3 months ago News

  

  This week on The Stack: Latest Legal Moves in Ad Tech; Microsoft Takes On Google with New AI Features; Today’s MadTech Daily  Legal affairs are certainly active in ad tech at the moment. Epic Games threw antitrust accusations at both Google [...]

  AIGoogleLegal

• Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets 

  3 months ago News

  

  Today’s news: Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets  Google’s ad stack trial has wrapped up, just three weeks after it began at the US District Court [...]

  AntitrustEuropeGoogleLegalPublisherRegulationSocial Media

• Bing Introduces AI-Powered Overviews; Microsoft to Pay Publishers for Content used by Copilot Daily; Oasis Ditch Dynamic Pricing 

  3 months ago News

  

  Today’s news: Bing Introduces AI-Powered Overviews; Microsoft to Pay Publishers for Content used by Copilot Daily; Oasis Ditch Dynamic Pricing   Following in the footsteps of Google, Microsoft Bing has launched Bing Generative Search, its equivalent of Google’s AI Overviews. Following a [...]

  AIPublisher

• How Tech is Turbocharging Transformation in OOH

  3 months ago News

  

  From marketers giving life to memorable campaigns by harnessing CGI to how AI enhances targeting for outdoor media, we examine the ways evolving technologies have been transforming the OOH industry.  A world of endless possibilities  The past few years have shown us [...]

  AIDOOHOOH