Aimee Newell Tarín
Editor
Articles by Aimee
Epic Games Aims Antitrust Accusations at Google and Samsung; YouTube Content Down over Legal Dispute; Brazil Imposes New Fine for X
Today’s news: Epic Games Aims Antitrust Accusations at Google and Samsung; YouTube Content Down over Legal Dispute; Brazil Imposes New Fine for X The ad tech ecosystem is brimming with legal news. Kicking off the week, Epic Games threw accusations at [...]
Tesco Media and Insight Platform Extends The Trade Desk Partnership; Half of Premier League Clubs Breaking Gambling Ads Code; New CA Law Targets Digital Goods Purchases
Today’s news: Tesco Media and Insight Platform Extends The Trade Desk Partnership; Half of Premier League Clubs Breaking Gambling Ads Code; New California Law Targets Digital Goods Purchases Tesco Media and Insight Platform has extended its partnership with The Trade Desk. [...]
The Stack: New Campaign Tools for Advertisers; Why Advertisers Should Consider TV Ads
This week on The Stack: New Campaign Tools for Advertisers; Why Advertisers Should Consider TV Ads; Today’s MadTech Daily Things have been looking good for advertisers lately, with more and more options on the table when it comes to campaign planning, [...]
ASA Bans Nike and Sky Ads; TikTok Launches Search Ads Campaign; Max Streaming Arrives to APAC
Today’s news: ASA Bans Nike and Sky Ads; TikTok Launches Search Ads Campaign; Max Streaming Arrives to APAC The UK’s Advertising Standards Authority (ASA) has banned Sky and Nike ads for using “dark pattern” advertising tactics which intend to mislead consumers. [...]
Origin Beta Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+
Today’s news: Origin Beta Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+ UK advertiser trade group ISBA yesterday announced the launch of Beta trials for Origin, its cross-media audience measurement platform. The trial will [...]
From Walled Garden Platforms to Mobile Gaming: Why Advertisers Should Shift their Ad Spend
At its A Morning at the Movies event, Digital Turbine revealed research which makes the case for why advertisers should shift more of their ad spend from walled garden platforms to mobile gaming. Speakers outlined why it’s in advertisers’ best [...]
Perplexity in Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden
Today’s news: Perplexity In Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden AI search engine Perplexity is in talks with big brands regarding its new advertising model, which is due to launch [...]
YouTube’s Pause Screen Ads Roll Out to All Advertisers; FTC Denounces Social Media Giants’ Data Use; Publicis Groupe Acquires Mars United Commerce
Today’s news: YouTube’s Pause Screen Ads Roll Out to All Advertisers; FTC Denounces Social Media Giants’ Data Use; Publicis Groupe Acquires Mars United Commerce More than a year after YouTube revealed it was testing ads which play when a user pauses [...]
Google Wins Appeal Against EU Antitrust Fine; Very Media Group Launches; Tortoise Media in Talks to Buy The Observer
Today’s news: Google Wins Appeal Against EU Antitrust Fine; Very Media Group Launches; Tortoise Media in Talks to Buy The Observer Google has won its appeal against an antitrust fine from the EU, officially being able to reject the €1.5bn (£1.26bn) [...]
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