Aimee Newell Tarín
Editor
Articles by Aimee
X Launches CTV App; Snapchat Adds New Ad Placements; Amazon’s AI Shopping Assistant Arrives to UK
Today’s news: X Launches CTV App; Snapchat Adds New Ad Placements; Amazon’s AI Shopping Assistant Arrives to UK In a post on Tuesday, X announced that a beta version of its CTV app is now available on several app stores. The [...]
The Stack: Latest in Google’s Ad Stack Trial; Disney and Reliance Dodge Antitrust Action
This week on The Stack: Latest in Google’s Ad Stack Trial; Disney and Reliance Dodge Antitrust Action; Today’s MadTech Daily Our digest news this week kickstarted with a significant move from Google: the tech giant made objections to the list of [...]
$8.5bn Disney-Reliance Merger Approved by Indian Regulator; Omnicom Opens New Organisation; UK Gov Makes Gen AI Investment for Teachers
On today’s news digest: $8.5bn Disney-Reliance Merger Approved by Indian Regulator; Omnicom Opens New Organisation; UK Gov Makes Gen AI Investment for Teachers Disney and Reliance have gained the approval of the Competition Commission of India (CCI), the country’s antitrust watchdog, [...]
Can Sports Streaming Knock Out Linear TV?
Linear television has been on the decline for quite some time now. Despite viewers and advertisers alike gradually turning more and more of their attention and ad spend towards connected TV (CTV), sports was the bastion which had managed to [...]
Documents Reveal Google’s Advertising Incentive Payout Plans; Daily Mail Owner Set Aside £20m in Advertising Rebates; Criteo CEO to Retire
On today’s news digest: Documents Reveal Google’s Advertising Incentive Payout Plans; Daily Mail Owner Set Aside £20m in Advertising Rebates; Criteo CEO to Retire Documents filed last week for Google’s upcoming ad stack case against the DOJ reveal new details regarding [...]
Google Objects to DOJ Trial Witness List; Chick-fil-A Plans Streaming Service; Warner Bros Discovery Extends CTV Targeting Tools
On today’s news digest: Google Objects to DOJ Trial Witness List; Chick-fil-A Plans Streaming Service; Warner Bros Discovery Extends CTV Targeting Tools As we await Google’s upcoming trial with the DOJ on 9th September, the tech titan has announced objections to [...]
The Stack: Latest Ad Tech Partnerships; Bad News for Streaming Giants
This week on The Stack: Latest Ad Tech Partnerships; Bad News for Streaming Giants; Today’s MadTech Daily episode This week, Netflix tightened its ties with the ad tech industry. It announced new partnerships with Snowflake, LiveRamp and Infosum with the goal [...]
Chrome Data Collection Lawsuit Revived; OpenAI Strikes Deal with Condé Nast; YouTube Expands Shopify Partnership
On today’s news digest: Chrome Data Collection Lawsuit Revived; OpenAI Strikes Deal with Condé Nast; YouTube Expands Shopify Partnership Google is navigating stormy seas at the moment. It was dealt a significant blow a couple of weeks ago, when US District [...]
Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth
On today’s news digest: Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth Netflix is tightening its ties to ad tech, forging new partnerships to enhance advertisers’ measurement capabilities [...]
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