anya

Anya joins ExchangeWire Research from the academic world, bringing with her a wealth of experience working with both first- and third-party research, using both quantitative and qualitative analysis to produce unique insights. She has also worked commercially, notably providing research into ecommerce best practices and data analysis of the performance of Topshop.com.

Articles by Anya

• Global Bot Fraud to Cost USD$7.2bn in 2016; TV no Longer Dominant Screen

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: global bot fraud to cost USD$7.2bn in 2016; TV no [...]

  Ad FraudCross-DeviceSocial MediaTV

• UK Adspend Grows 7% in Q3; Paid Search Growth Down 12%

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK adspend grows 7% in Q3; Paid search growth down [...]

  DataMedia SpendSearch

• Intrusive Ads Motivating Ad Blocker Adoption; Advertisers Demand Higher Quality inventory

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Intrusive ads motivating ad blocker adoption; Advertisers demand higher quality [...]

  Ad BlockingMobilePMP

• 80% of Publishers Measuring Ad-Blocking; Millennials Viewing Threat to Traditional Media

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: 80% of publishers measuring ad blocking; Millennials viewing threat to [...]

  Ad BlockingMobileTargetingTV

• 50% Using Programmatic to Buy Mobile; 39% Believe Skill Shortage is Holding Back Growth

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: 50% using programmatic to buy mobile; 39% believe skill shortage [...]

  DisplayMobileProgrammaticSkillsVideo

• 99% of Consumers Do Not Trust Advertisers with Their Data; Smartphones Account For 88% of Mobile Video Views

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: 99% of consumers do not trust advertisers with their data; Smartphones [...]

  DataExchangeIoTMobileVideo

• Now & Next: Private Marketplaces

  9 years ago News

  

  Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

  InventoryMedia SpendPMPProgrammaticPublisherTrading

• Display advertising driving digital ad spend; Programmatic vital to future of digital

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Digital advertising grew 9.7% in Europe in H1; 93% working [...]

  DisplayEMEAMedia SpendProgrammaticTargetingViewability

• Double Digit Growth in Video; Rich Media Trumps Banners

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: UK publishers see 23.8% growth in video; Rich media delivers [...]

  CreativeDisplayMobileProgrammaticTargetingVideo

• 86% of UK Media Agencies Incorporating Ad Tech; 41% of Financial Institutions Spend <20% on Programmatic

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 86% of UK media agencies evolving business to incorporate ad [...]

  MobileProgrammaticSocial MediaTV