anya

Anya joins ExchangeWire Research from the academic world, bringing with her a wealth of experience working with both first- and third-party research, using both quantitative and qualitative analysis to produce unique insights. She has also worked commercially, notably providing research into ecommerce best practices and data analysis of the performance of Topshop.com.

Articles by Anya

• Now & Next: Native Advertising

  9 years ago News

  

  Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology: This feature [...]

  Ad BlockingMedia SpendNativeTargeting

• 99% of Consumers Multitask While Watching TV; Millennials Most Trusting of Advertising

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 99% of consumers multitask while watching TV; Millennials most trusting [...]

  Cross-ChannelMobileNorth AmericaTargetingTV

• 85% of Marketers See Data Privacy as Integral to Consumer Trust; Mobile-Optimised Sites See 48% Increase in CPM

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 85% of marketers see data privacy as integral to consumer [...]

  DataPMP

• Just 18% of Marketers Use Both In-stream & Rich Media in Their Campaigns; Global Ad Tech & Martech Acquisitions See 11% Q3 Growth

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Just 18% of marketers use both in-stream and rich media [...]

  CreativeDataM&AMartechNorth AmericaProgrammaticSocial MediaVideo

• UK Ad Spend Reaches Record High of £9.42bn in First Half of 2015; US Accounts for 54% of Global Programmatic Spend

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: UK ad spend reaches record high of £9.42bn in first [...]

  APACMedia SpendMobileProgrammaticTargetingUK

• UK Ad Revenues Rise 27.5% Despite Ad Blocking; 65% of Publishers See Ad Blocking As a Threat

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: UK Ad Revenues Rise 27.5%, despite ad blocking; 65% of [...]

  Ad BlockingAd FraudExchangeWire ResearchMobileProgrammaticPublisher

• 63% of Advertisers Have Little Knowledge of Programmatic; 96% of Consumers Sent Mistargeted Offers

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 63% of advertisers know very little about programmatic; 96% of [...]

  Digital MarketingMobileProgrammaticPublisherTargetingViewability

• Now & Next: Privacy Concerns & Data Exchange

  9 years ago News

  

  Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

  DataDigital MarketingDMPExchange

• Programmatic Revenue Sees 119% Growth in Q2; 79% of Consumers Prefer Video Advertising

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Programmatic revenue up 119% in Q2; 79% of consumers prefer [...]

  InventoryProgrammaticTVVideo

• Programmatic Video Sees 240% Growth; 50% of Digital Executives Believe IAB Viewability Standards Are Inadequate

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Programmatic video sees 240% growth; 50% of digital executives believe [...]

  DataExchangeProgrammaticViewability