anya
Articles by Anya
Now & Next: Native Advertising
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology: This feature [...]
99% of Consumers Multitask While Watching TV; Millennials Most Trusting of Advertising
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 99% of consumers multitask while watching TV; Millennials most trusting [...]
Just 18% of Marketers Use Both In-stream & Rich Media in Their Campaigns; Global Ad Tech & Martech Acquisitions See 11% Q3 Growth
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Just 18% of marketers use both in-stream and rich media [...]
CreativeDataM&AMartechNorth AmericaProgrammaticSocial MediaVideo
UK Ad Spend Reaches Record High of £9.42bn in First Half of 2015; US Accounts for 54% of Global Programmatic Spend
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: UK ad spend reaches record high of £9.42bn in first [...]
UK Ad Revenues Rise 27.5% Despite Ad Blocking; 65% of Publishers See Ad Blocking As a Threat
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: UK Ad Revenues Rise 27.5%, despite ad blocking; 65% of [...]
Ad BlockingAd FraudExchangeWire ResearchMobileProgrammaticPublisher
63% of Advertisers Have Little Knowledge of Programmatic; 96% of Consumers Sent Mistargeted Offers
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 63% of advertisers know very little about programmatic; 96% of [...]
Digital MarketingMobileProgrammaticPublisherTargetingViewability
Now & Next: Privacy Concerns & Data Exchange
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]
Programmatic Revenue Sees 119% Growth in Q2; 79% of Consumers Prefer Video Advertising
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Programmatic revenue up 119% in Q2; 79% of consumers prefer [...]
Programmatic Video Sees 240% Growth; 50% of Digital Executives Believe IAB Viewability Standards Are Inadequate
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Programmatic video sees 240% growth; 50% of digital executives believe [...]
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