anya

Anya joins ExchangeWire Research from the academic world, bringing with her a wealth of experience working with both first- and third-party research, using both quantitative and qualitative analysis to produce unique insights. She has also worked commercially, notably providing research into ecommerce best practices and data analysis of the performance of Topshop.com.

Articles by Anya

• Half of Consumers Watch VoD everyday; 85% of Marketers Unable to Prove Impact of Social Media

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis (pictured). In this week’s edition: half of consumers watch VoD everyday; 85% of marketers [...]

  Media SpendProgrammaticTargetingVideoViewability

• Now and Next: Artificial Intelligence

  9 years ago News

  

  Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

  AdvertiserAnalyticsDataDisplayExchangeWire ResearchIoTPerformanceTargeting

• Ad Blocking Predicted to Cost £14bn in 2015; Average Brit Spends Nearly 3 Hours a Day Online

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Ad blocking to cost £14bn in 2015; Average Brit spends nearly [...]

  Ad BlockingMeasurementMobilePMPProgrammaticPublisherVideo

• New Fraud Figures Revealed & Millennial ad-Engagement Uncovered

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: £277m wasted on fraudulent ads; coupons used by 9 in [...]

  Ad FraudAd NetworkExchangeTargetingViewability

• UK Publishers Remain Optimistic Following Positive Growth in 2015; Video Ad Popularity Throughout the Day by Device

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: UK publishers remain optimistic following positive growth in 2015; video [...]

  DisplayMedia SpendMobileProgrammaticUK

• Now & Next: The Science Behind The Ad

  9 years ago News

  

  Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

  DisplayMobilePerformanceViewability

• Global Video Ad Spend Reaches USD$16.1bn; Marketing Costs Up 30% in June

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: global video ad spend reaches USD$16.1bn; marketing costs up 30% [...]

  MobileProgrammaticVideo

• Mobile Device Hijacking Costs Advertisers $857m; 333% Increase in Rich Media Ad Spend

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Mobile device hijacking costs advertisers $857m; 333% increase in rich [...]

  Ad FraudCreativeFacebookMobileNorth AmericaProgrammaticViewability

• Now & Next: Online News

  9 years ago News

  

  Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends, and provide predictions for the future of advertising and marketing technology. This feature [...]

  Cross-DeviceDigital MarketingMobilePublisherTVVideo