diane
Head of Content, US
Articles by Diane
What's on the Horizon for Header Bidding
Header bidding has been one of the hottest topics for the last year, giving the advertising industry new ways to sell programmatic inventory. Writing exclusively for ExchangeWire, Augustin Ory (pictured below), CEO, The Moneytizer, talks about the ways publishers can [...]
What to Expect This Year in the World of TV Advertising
The world of advertising and TV has been changing rapidly over the last couple of years with an increase in technology solutions, movement of brand dollars, and how advertisers are addressing the medium. Writing exclusively for ExchangeWire, Walt Horstman (pictured [...]
Google Chrome's Ad Blocker Is a Nudge to In-App Advertising
Ad blocking is nothing new, but newer versions continuously being released continues the headaches for both advertisers and publishers. Writing exclusively for ExchangeWire, Noam Neumann (pictured below), VP technologies and data, Mobfox, talks about the silver lining for those publishers [...]
Trusted Media Brands & Taboola Expand Partnership; MPP Global Partners with Dynamic Yield
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week's edition: Trusted Media Brands and Taboola expands partnership; MPP and Dynamic Yield partner; AppLift launches new audience segmentation; GumGum releases brand safety research; [...]
The Future of Addressability Across Channels
Addressability has continued to be front-and-centre for any marketer's strategy, but they are still facing challenges across the industry. Writing exclusively for ExchangeWire, David Dowhan (pictured below), CEO and founder, TruSignal, talks about the future of addressability within platforms, display, [...]
TAG Requires Publishers to Use Ads.txt; Eyeota Raises USD$12.5m in Series B
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week's edition: TAG requires ads.txt use by publishers; Eyeota raises Series B funding; Taboola's self-service business grows; OpenX is already GDPR-compliant; Centro finds programmatic is [...]
Brands Need to Be Directly in Touch with Consumers: Q&A with Mark Cullinane, PCH
Sweepstakes and gaming draw a valuable audience for brands, and Publishers Clearing House has been reaching these consumers since the 1950s through traditional marketing channels. But times have changed, and PCH has joined the digital age. Mark Cullinane (pictured below), [...]
InMobi Acquires AerServ; Swrve Partners with Segment
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: AerServ acquired by InMobi; Swrve and Segment partner; Phoenix Marketing acquires TV Brand Effect assets from Nielsen; Bombora builds data cooperative; and [...]
Where Are We in the Big Data Journey?
Big data has not only changed the world of advertising, but the use and proper implementation of big data strategies has affected many industries and organisations. However, there is still room for adoption across the board. Writing exclusively for ExchangeWire, [...]
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