diane
Head of Content, US
Articles by Diane
The Obvious Lack of Transparency in Ad Tech
The lack of transparency in the world of advertising had been a hot topic for ages; and the world of programmatic has only led to the exacerbation of this issue. George Levin (pictured below), CEO & Co-founder, GetIntent, talks about [...]
Marketo Engagement Platform Offers Choice Vs Captivity: Q&A with Chandar Pattabhiram, Marketo
While attending this year’s Marketo Marketing Nation Summit, you could feel the excitement throughout the conference. Not only from new and long-time users of the Marketo platform, but from marketers excited about their launch into the world of martech and [...]
How Publishers Can Combat the Facebook Monopoly with Email
Email is one of the oldest marketing channels that can still be exponentially more profitable than Facebook and can benefit publishers. Writing exclusively for ExchangeWire, Keith Sibson (pictured below), VP product & marketing, PostUp, explains that publishers putting the value [...]
Outstream Video Formats Continue to Grow: Q&A with Jerem Febvre, Sublime Skinz
Advertisers want to tell their stories with video advertising; and the latest auto-playing, outstream ad units are giving brands increased exposure with extremely high viewability. As the use of outstream continues to grow, Jerem Febvre (pictured below), co-founder and president, [...]
Combatting Fraudulent Traffic for Better Campaign Health: Q&A with Rich Kahn, eZanga
Fraudulent traffic has been around for ages, and continues to be perpetuated with the growth of online advertising. As Rich Kahn (pictured below), CEO, eZanga explains, advertisers need continued education and technology to tackle this neverending problem and eliminate this [...]
OOH – Harnessing the Power of Audience Location Intelligence
Geolocation data continues to become more accurate and reliable, giving advertisers the best opportunity to reach audiences in real time with extremely targeted messaging. Writing exclusively for ExchangeWire, Kym Frank (pictured below), President, Geopath, talks about how measurement, optimisation, and [...]
Advertisers Demand Transparency & Accountability for In-Mobile Ad Spend: Q&A with Catherine Mylinh, Vungle
Return on ad spend is always a top priority for any advertiser; and, as in-mobile advertising grows, performance metrics for the mobile vertical are just as important. ExchangeWire speak with Catherine Mylinh (pictured below), VP of marketing, Vungle, about how [...]
DOOH Advertising Now Accessible to SMB Advertisers: Q&A with Matthew Olivieri, AdSemble
Digital out-of-home (DOOH) advertising has been giving new life to older, more conventional out-of-home advertising mediums; and advertisers of all sizes want to reach their customers through this channel as it evolves. ExchangeWire speak with Matthew Olivieri (pictured below), CEO, [...]
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