diane

Head of Content, US

Articles by Diane

• Publishers Will Be Judged on Their Ability to Connect Buyers with Sellers: Q&A with John Potter, Purch

  8 years ago News

  

  Publishers are under pressure to continuously monetise their own inventory, as well as help advertisers justify their ad spend. ExchangeWire speak with John Potter, Chief Technology Officer, Purch, about how pubtech solutions can solve this problem and keep publishers ahead [...]

  Publisher

• Vertical Video Has Outgrown Snapchat, Now a Premier Mobile Ad Format: Q&A with Ryan Griffin, AdColony

  8 years ago News

  

  Two years ago, Snapchat launched vertical video ads; a year later, Facebook and Instagram followed. Now a slew of non-social mobile publishers – from Gaming to News and Entertainment – are adopting the format. ExchangeWire speak with Ryan Griffin (pictured [...]

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• Virtual Reality & 360 Video Holy Grail for Advertisers & Publishers: Q&A with Michael Rucker, OmniVirt

  8 years ago News

  

  New virtual reality advertising needs to be engaging, executable, and produce results for both advertisers and publishers. ExchangeWire speak with Michael Rucker, co-founder/COO of OmniVirt, a Virtual Reality and 360° Video advertising platform, making this hot new format a reality.  ExchangeWire: [...]

  VideoVirtual Reality