diane
Head of Content, US
Articles by Diane
Sizmek Announces Total Transparency; Dentsu Aegis Network Acquires HelloWorld
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Sizmek offers transparency across its AI-enabled platform; Merkle acquires HelloWorld; Vistar Media partners with LiveRamp; IAB & 4A’s release long-form video terms; [...]
Why Fixing Poor Ad Quality Should Be a Bigger Industry Priority
The advertising industry as a whole has always understood the importance of an ideal user experience, not just to get the consumer’s attention, but the seamlessness needed to make it so ads are less of an intrusion. Writing exclusively for [...]
CTV Pushes the Boundaries of Advertising Possibilities: Q&A with Andre Swanston, Tru Optik
Connected TV (CTV) continues on an aggressive growth swing. But there are still quite a few challenges, which if not addressed, will be a major roadblock to support this growth. Andre Swanston (pictured below), CEO and co-founder, Tru Optik, talks [...]
Independent Platforms Provide Greater Transparency: Q&A with Dan Slivjanovski, CMO, RhythmOne
As brand and performance advertising continue to converge, issues like viewability, verification, and brand safety, are still some of the hot topics that need to be addressed across the industry. Dan Slivjanovski (pictured below), CMO, RhythmOne, talks about how they [...]
Smart Becomes ads.txt-Compliant; MNI Targeted Media Launches Attribution Solution
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Smart becomes 100% ads.txt-compliant; MNI Targeted Media launches attribution platform; engage:BDR lists on ASX; Smaato study shows doubling of mobile video ad [...]
Ads.txt: Progress & Perspective
One of the latest ways the industry has tried to combat fraud has been with the ads.txt initiative, allowing content owners to specifically declare who is authorised to sell their inventory. Writing exclusively for ExchangeWire, Olivier Girault (pictured below), director, [...]
Data, Data Everywhere, But Execution is Key
Data is everywhere, and in massive amounts; but what good can all that data be to marketers if the data isn’t usable, scalable, or able to be properly utilised to their advantage? Writing exclusively for ExchangeWire, Dana Hayes (pictured below), [...]
Nexstar Acquires LKQD; Smaato Advances In-App Viewability Measurement
ExchangeWire round up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: LKQD acquired by Nexstar; Smaato integrates with Moat for in-app viewability measurement; Viant Media and IRI partner; dataxu launches Open AI for [...]
Podcast Advertising Charts a Course Following OTT
Radio and advertising have always gone hand in hand. And with newer audio mediums like podcasts gaining in popularity, it has been primed to be as effective as OTT. Writing exclusively for ExchangeWire, Tara DeZao (pictured below), director, content marketing, [...]
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