diane
Head of Content, US
Articles by Diane
Marketing AI Needs to Change to Live Up to the Hype: Q&A with Brett House, Nielsen Marketing Cloud
Artificial Intelligence (AI) is everywhere these days. But is it just new marketing lingo added to something that been around for years, or is it truly something new that can make a difference in how marketing is performed? Brett House [...]
Triton Digital Integrates with MediaMath; Adelphic Partners with DoubleVerify
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Triton Digital integrates with MediaMath; Adelphic and DoubleVerify partner; Acxiom and 4INFO partner; Dentsu acquires Oxyma; Affinio raises Series B; and Swrve [...]
Why Probabilistic Is the Key That Unlocks New Markets
As the capabilities exist for marketers to target audiences one-to-one, there are certain roadblocks that limit the ability to grow these strategies worldwide. Writing exclusively for ExchangeWire, Keith Petri (pictured below), CSO, Screen6, explains the importance of a probabilistic data [...]
Brand Advertisers: Connect Directly with Supply Partners to Optimise Video Ad Campaigns
Advertisers are always searching for brand-safe, highly viewable, transparent premium video ad inventory, but also have to reach the best audience and meet their campaign goals. Are direct relationships with supply partners the answer? Writing exclusively for ExchangeWire, Cassidy Diamond [...]
Data Fragmentation Is the Biggest Challenge: Q&A with Tijs van Santen, Impact Radius
The amount of data in and around advertising is staggering. But when that data comes from a multitude of sources, and is fragmented within various systems, how can a marketer properly use that data to make the best decisions for [...]
DigiTrust Consortium Strengthens Position; Sizmek Partners with Tapad
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: DigiTrust consortium continues to grow; Sizmek and Tapad partner; Triton Digital integrates with AudioTrade; Sojern acquires Adphorus; Drawbridge integrates with The Trade [...]
Addressable TV Bridges the Linear & Digital Worlds: Q&A with Damian Garbaccio, Nielsen
With more and more people cutting the TV cord, figuring out the formula behind addressable and connected TV has quickly become top-of-mind for advertisers. But breaking through the old way of thinking around linear TV ad buying is still a [...]
For Targeted Advertising, Mobile Device ID Crumbles the Cookie
Location data is now able to give marketers a wealth of information to better target consumers; and the use of mobile device IDs has helped gather extremely detailed data. This data gives advertisers information to create a better advertising experience [...]
AppNexus Launches Programmable DSP; PubMatic Announces Fraud-Free Program
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: AppNexus launches programmable DSP; PubMatic cleans up the ecosystem with fraud-free program; The Trade Desk partners with Pinsight Media; Videology reports Advanced [...]
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