diane
Head of Content, US
Articles by Diane
Carrier First-Screen Solutions Can Disrupt the Duopoly: Q&A with Gregory Wester, Mobile Posse
As smartphones have become extensions of our hands for up-to-date content at all times, there is an opportunity for carriers to put relevant content, and advertising, in front of their subscribers, giving them an even better user experience. Gregory Wester [...]
Disrupt Your Marketing: Understanding What AI Really Means
Retargeting is an important campaign strategy with many options available to marketers. But how are artificial intelligence (AI) technologies helping to make 'smarter' campaign decisions and change the retargeting game? Writing exclusively for ExchangeWire, Radoslaw Dobrolecki (pictured below), US business [...]
Nielsen Launches TV DMP; Vistar Media Launches Private Marketplace
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Nielsen launches person-level TV DMP; Vistar launches private marketplace for DOOH; Adform partners with Hivestock; Sizmek partners with industry partners for viewability [...]
Tackling Ad Fraud & Data Leakage for Success: Q&A with Ric Elert, Conversant
Reaching consumers with personalised marketing and relevant messaging is clearly the holy grail in advertising. But staying on top of the trends and changes across the industry are not just important to the advertisers and agencies, but also the companies [...]
The Trade Desk Acquires AdBrain Assets; Neustar Partners with J.D. Power
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: AdBrain assets acquired by The Trade Desk; Neustar and J.D. Power partner; Grapeshot integrates with MediaMath; Sharethrough and Adobe Advertising Cloud integrate; [...]
New Technology & Location Data Has Changed the OOH Industry: Q&A with Kym Frank, Geopath
Out-of-home (OOH) advertising is an old medium, but as it evolves within the digital world, advertisers, agencies, and media owners need to be sure OOH inventory is independently audited and measured. Kym Frank (pictured below), president, Geopath, talks about the role [...]
Kick Over the Programmatic Rock a Little More
The programmatic industry has been working towards more transparency by defining and implementing industry standards. However, there is more work to be done for a successful marketplace. Writing exclusively for ExchangeWire, Ryan Gauss (pictured below), EVP of Product, AerServ, explains [...]
Why Location Is the Next CRM
With geolocation data being a part of everything we do these days, advertising or otherwise, why shouldn’t this data be layered into existing consumer profiles? Writing exclusively for ExchangeWire, Thomas Walle (pictured below), CEO and co-founder, Unacast, explains why location [...]
Forensiq Releases Fraud-Detection Algorithm; QuanticMind Launches Shopping Solution
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Forensiq release a new algorithm; QuanticMind launches a new shopping solution; ActionIQ raises USD$30m; Cuebiq partners with Drawbridge; Cedato launches supply path [...]
Marketo Expands Product Suite with ContentAI; OpenX Hires New CTO
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: ContentAI added to Marketo product suite; New CTO at OpenX; Horizon Media launches Audience Mapping Platform; Trade Associations ask CBA to improve [...]
Popular Tradertalks
Latest Posts
-
The Stack: The Latest on Google vs DOJ; Walmart and Disney Share Positive Q3 Results -
"Retail Media Has So Much Untapped Potential": Q&A with Pentaleap -
Google vs DoJ: What's the Impact of the Proposed Action? -
Walmart’s Ad Business Sees 28% Growth; Apple Starts Selling News Ads; X Partners with PubMatic -
Warner Brothers' Max Arrives in Asia; Indian News Agency Sues OpenAI; Havas to Consider M&A
Follow ExchangeWire